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1. The Ultimate List of 30+ Insta Stats for 2022 – Brainmine
Over past few years, Instagram has evolved with increasing number of user base, business features,
algorithms and technological capabilities. As you go ahead planning your Instagram marketing strategy for
2022, it’s imperative to know latest facts pertaining to all things Insta. To make sure you avail right
information, we have made a compilation of most significant Instagram statistics in 2K22 you need to be
aware of! Here we go to guide you through!
General Instagram Statistics:
1. Instagram celebrates its 12th
Birthday in 2022 – Instagram as social media marketing
medium/tool has evolved considerably since its inception in October 2010 and will continue to
do so.
2. 7th
most visited website in the world – According to Semrush, Instagram is one of the world’s
top 10 most-visited websites globally, with 2.9 billion total visits per month.
3. 9th
most-Googled search term – Instagram is primarily accessed through app, giving an
impressive showing and more proof that audience might be viewing your content via browser-
be it mobile or computer. Type “Instagram.com” and let Google takes you there!
4. 4th
most-used social platform – Instagram as social media platform used by companies hiring
Social Media Marketing Agency for businesses’ growth and prosperity, clocks in an
impressive 1.3 million, beating out TikTok, Twitter, Pinterest, and Snapchat.

2. 5. 0.1 % of Instagram users only use Instagram – Instagram user having account on another
social platform is 99.99%, with 83% of Instagram users, for instance, also using Facebook and
55% Twitter.
6. World’s 2nd
most-downloaded app – Only TikTok beats out Instagramin downloads in Fall
2021, which’s pretty much impressive, considering that the app has been around for 12 years.
Instagram User Statistics:
1. 1.22 billion people use Instagram each month – Instagram is favorite amongst users. That’s
still only half as many people due to Facebook and YouTube each have logging every month.
2. 18-34 years old make up biggest share of Instagram’s Audience – This accounts for nearly
60% of Instagram’s audience.
3. Gen Z’s popular social platform – Global internet users, age ranging from 16-24 years,
prefer Instagram as social media platform used by companies under Social Media Marketing
Agency, to other social media forums.
4. Gen X males amongst fastest growing Instagram Audience – Previous year, the number of
55 to 64 years old males using Instagram has grown by 63.6 %.
5. Instagram audience is divided evenly between males & females – According to Facebook’s
reporting tools, Instagram audience self-identifies as 50.8% female and 49.2% male.
6. India has world’s most Instagram users – 201 million users log from India followed by U.S.
at 157 million, Brazilians occupying third spot with 114 million users followed by Indonesia
and Russia.
7. India is Instagram fastest-growing market – India is fastest growing region for Instagram,
increasing its audience by 16% quarter-over-quarter.
8. Brunei has highest Instagram percentage reach – Here Instagram reaches highest
percentage of population: 92%.
Top five countries with highest Insta percentage reach are:
 Guam: 79%
 Cayman Islands: 78%
 Kazakhstan: 76%
 Iceland: 75%
Instagram Story Statistics:
1. 500 million accounts use Instagram Stories daily – Insta’s updated stats has only gotten
higher since 2019.
2. 58% of users opines they’re more interested in brand after viewing it in Story – Another
50% of Instagram users say they’ve actually visited websites for purchasing products after
seeing them in Stories.
3. Brand Stories have 86% completion rate – Entertainment account Stories have seen largest
increase in completion rate from 81-88%, Sports account Stories having highest completion
rate at 90%.

3. 4. Instagram Stories generate quarter of platform’s ad revenues – In 2022, Stories ads are
forecasted to bring in nearly around $16 billion in global net ad revenues.
5. #Love is most favorite and popular hashtag – People on Instagram want to post something
positive and on lighter note.
Instagram Business Statistics:
1. 90% of Instagram users follow at least one business – Instagram, as social media marketing
medium employed by companies via Social Media Marketing Agency, regularly unfolds new
business tools like shopping functionality and Instagram Live for supporting businesses.
2. Average Instagram business account grows its followers by 1.69% per month – Getting an
idea of general benchmark for growth is beneficial especially if that’s a cornerstone of your
brand’s social media goals.
3. Business accounts post an average of 1.6 times a day – In average Instagram Business
Account, 62.7% of all main feed posts comprise of pictures, while 16.3% videos and 21% are
photo carousels.
4. 1 in 2 people make use of Instagram to explore new brands – 50% of people use Insta to
discover new brands, products/services. 2 in 3 people opines that network aids in fostering
meaningful interactions with brands, 57% of people prefers seeing polls and quizzes from
brands on Instagram.
5. Average engagement on Instagram business account posts is 0.83% – If you’re beating
benchmark of 0.83%, then nothing like it!
6. 44% of people use Instagram to shop on weekly basis – According to Instagram Business
Survey, 44% of people use Instagram weekly for purchasing products/services via shopping
tags and Shop tag.
7. Instagram’s advertising reach has outdone Facebook this year – Instagram’s ad reach,
made possible under Social Media Marketing Agency hired by companies, is skyrocketing and
surpassing Facebook. Facebook global advertising reach has increased only by 6.5% this year,
while Instagram has grown by 20.5%.
Get a whiff of latest Insta Stats 2K22 with Brainmine Web Solutions, Social Media Marketing Company
in Pune saving time and managing your Instagram presence. From single dashboard, you can schedule and
publish posts directly on Instagram, engage audience, measure performance, and run all social media
profiles.