Discover how to capture social selling opportunities, build a strong database of segmented social media contacts and drive more leads to your website. Generating real tangible results from social media can seem tough. Vanity metrics such as followers and likes can show your activities are gaining exposure, but how do you convert them into leads that drive revenue for your business? Watch our webinar about social selling and lead generation on social media. We share insights on how to spot the right buying signals and collaborate between teams to increase your sales pipeline. We also demonstrate how our tool can enhance your social ROI and help you generate a continued stream of sales opportunities for your business or clients. Webinar Agenda: - Which platforms work best for social selling - Spotting opportunities - Engaging in social selling - Lead capture - Customer retention Discover how to monitor and engage on social media while having the right content on standby to help you convert every opportunity. Watch the full video at www.youtube.com/sendible Presenter: Luke Knight, Partnerships Manager, Sendible

1. 17th August 2017
How to Generate More Leads
Through Social Media
Presented by:
Luke Knight, Partnerships Manager, Sendible

2. Agenda
• Review: Leave us a G2Crowd review to receive a gift: bit.ly/reviewsendible
• Which platforms work best for social selling
• Spotting opportunities
• Engaging in social selling
• Lead capture
• Customer retention and upselling
• Your gift
• Q&A
@sendible

3. Social Selling
• On average, decision makers consume five pieces of content before being ready to speak to sales.
• 92% of buyers say they delete emails or voicemail messages when they come from someone that they don’t know. To
overcome this, expand your network and use social selling to start new relationships.
• 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded
their quota 23% more often.
• 69% of sales executives believe that the buyer process is changing faster than organizations are responding to it.
• 61% of US marketers use social media for lead generation.
• IBM saw an increase of 400% in sales in its Social Selling Pilot Program.
Sources: triblio.com, forbes.com, hubspot.com, ibm.com

4. Tweet Your Way to Success
• Optimize your profile (include your LinkedIn profile)
• Post consistently
• Create diverse content
• Use private and public lists
• Monitor keywords
• Get involved in Twitter chats
• Post at night and on the weekends
• Follow your prospects and share their content
• Follow your existing clients
• Set a clear target of leads to generate
• Ask open questions
• Consider automation
• Run a poll to aid lead generation
• Don’t oversell
• Include your Twitter handle in other marketing promotions

5. Make Your Sales Team Likeable
• Difference between Company Pages and Personal Profiles
• Create a Page for your personal brand (include your LinkedIn profile)
• Segment your friends via Facebook lists
• Share visual content
• Be informative
• Share promotions
• Consider posting frequency
• Join Facebook Groups
• Comment on posts of others
• Find contacts and opportunities and connect on other networks
• Host personal Facebook Live meetings
• Have a conversion strategy and targets
• Facebook moving into the B2B space

6. #Instagood for Sales
• Switch to a Business profile
• Create a uniform style of images
• Create sales driven content
• Regularly change your profile URL in the bio
• Use landing pages and lead capture forms
• Use consistent hashtags (including your own brand)
• Follow and comment often
• Discover the best times to post
• Send direct messages and make them personal
• Use emojis
• Monitor competitors

7. Build Your Professional Network
• Use LinkedIn’s advanced search (including AND, OR, AND NOT)
• Save your searches
• View LinkedIn profiles of your prospects
• Do not send sales message instantly after connecting
• Segment and tag your connections
• Connect soon after meeting or an online interaction
• Like, share and curate relevant content
• Join relevant groups (but don’t spam)
• Create your own industry or problem solving group

8. Spotting Opportunities
• Create customer personas
• Optimize your social media profiles
• Monitor keywords for social selling
• Perform live searches on social media
• Set up Google Alerts
• Distinguish sentiment
• Popular hashtags
• Events and occasions
• Join LinkedIn groups and forums
• Monitor your competitors
• Subscribe and interact with blogs
• Review sites
• Locatio- based opportunities
• Retargeting

9. Engaging in Social Selling
• Consider timing and tone of the first engagement
• Be prepared with tailored introductions and responses
• Introduce automation when confident
• Competitor targeted discounts and comparison content
• Like and share content from your prospects
• Check who’s viewed your LinkedIn profile
• Become an authority to make selling easy

10. Referrals & Lead Capture
• Influencers
• Affiliates
• LinkedIn request introduction
• Customer Reviews
• Social sharing buttons
• Whitepapers
• Infographics
• Social CRM
• Twitter lists
• Lead capture forms
• Exit intent pop-up forms
Lists

11. Customer Retention & Upselling
• Create a support handle
• Provide a range of discounts to upsell
• Set customer-focused upselling campaigns on social media
• Private LinkedIn groups to help clients
• Create content around how-to’s and best practices
• Utilize live video to stay in touch with clients
• Use occasions and world events as a platform to connect and upsell
@sendiblesupport

12. Data to Help Enhance Your Focus
• Highest performing networks
• Best time to post and top posts
• Network demographics
• Most engaging types of content
• Most engaged users/influencers
• Comparison of social media activity and
website traffic

13. Content Writing Service

14. Your Gift
Everyone that reviewed us during the webinar is getting:
1 x 500-Word Article Credits
(Added to your account in the next 24 hours - check for
email)
What are article credits?

15. Any Questions?
Sendible
311 Ballards Lane,
Finchley
London, N12 8LY
luke@sendible.com
(UK) (+44) 203 869 9438
(US) (+1) 646 569 9029
(AUS) +61) 283 104 596
@sendible /sendible/sendible
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