Building authority is the ultimate goal in SEO and Social Media. Personal branding is a great way to build authority in social media and can be used to impact your SEO strategy. Ranklab's very own Cynthia Johnson lifts the veil on how to make personal branding work for your social media and SEO strategies. She will discuss what signals matter, the important steps that most people overlook and the varying KPIs. Specifically, Cynthia will show you: *Where to spend your time *How to optimize your profiles and what to connect them to *Content creation and conversation building *Where to spend your money *When it all comes together

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