Interactive video marketing

Interactive video marketing
In this file, you can ref free useful materials about interactive video
marketing and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Many companies already understand the effectiveness of video to reach
consumers through advertising. Because visually stimulating ads with
strong messaging can play a major role in influencing buying decisions,
many companies have allocated large portions of their marketing
budgets away from television and toward digital. Video marketing
strategies now must include deployment on TV, the Internet and on
smartphones and tablets to ensure that large swathes of current and
potential customers see an ad and make a purchase.
Multi-screen video advertising is one of the many marketing tools that
brands have at their disposal. And as successful as this strategy has been,
there are others that can deliver the same results. Interactive video
marketing is one.
What is interactive advertising?
When creating and deploying a video ad, the end goal shouldn't just be
to market goods and services. High on the list of objectives for a
company should be to make a connection with the consumer. This is the
only way to convince the viewer to act on what he or she saw. One of
Video marketing. Free pdf download examples Page 1

the ways to accomplish this goal is to use an ad that is not only
informative, but also interactive. The chance of influencing a buying
decision becomes stronger if the viewer has an opportunity to actually
engage with what they're seeing.
According to Wired magazine's Innovation Insights, one of the key
advantages of interactive advertising is that it allows people to pause an
ad to educate themselves further and then pick back up where they left
off. Not only does this format create a higher level of involvement
outside of watching a video, but the more time a consumer spends with
an ad, the more brand awareness is created - another objective for any
company using video marketing strategies.
Interactive ads can also be extremely entertaining, causing viewers to
want to share what they just saw. When consumers feel compelled to
share a video ad, it works to the advantage of the company deploying it.
This allows for greater reach that is more organic in nature and as
BrainShark wrote, it can help brands uncover valuable information about
consumers that can be used to craft even more effective video
advertising.
The website offered a number of suggestions on how to achieve this goal
when using interactive video ads, one of which is to integrate surveys at
various points in the video to gather valuable information that can be
used to strengthen marketing efforts. These are just some of the reasons
a company should consider using advertising of this kind.
Overcoming the measurement challenge
Measuring the success of any video ad can be difficult simply because
there are no set metrics that accurately determines how well videos are
received among consumers. This lack of uniformity within the industry
has created a climate where brands measure effectiveness on areas they
feel are important internally. However, YuMe has worked hard to give
our customers a tool that can be of great use with respect to measuring
the effectiveness of a campaign.
Based on research conducted by Nielsen, our Reach Calculator can help
companies discover how effective their ads are, including those that are
interactive. This will help companies craft stronger marketing plans by
targeting specific consumer groups that respond better to advertising

than others. The world of video marketing is a fluid one as trends change
based on consumer likes and dislikes.
However, using interactive video marketing efforts and tools that help
determine areas where companies are strong and where they can also
improve should aid in bolstering ad effectiveness.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video

When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube

Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Interactive video marketing

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