Thrive in the New Market Economy webinar by John Logar
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Thrive in the New Market Economy webinar by John Logar
- 1. Thrive in the new market economy John Logar Founder Consulting Unleashed
- 2. We are dealing with 2 challenges ConsultingUnleashed.com/go
- 3. The rule of thirds • 1/3 of businesses will never re open and they are leaving the market • 1/3 of businesses are trying stay in business and keep afloat day to day wait and see what happens • 1/3 of businesses are planning strategically, pivoting on delivery, service offering, looking for gaps in their market, creating new products , looking to serve and to thrive in the downturn ConsultingUnleashed.com/go
- 4. April 2020 April 2023 3-5 Months Minin Boom Opportunity Curve 18 - 24 months Up to 30% Panic and out of the market Jan 2020 Market Gap Market Gap Up to 40% Wait and see and try and ride it through Up to 30% Planning, Pivoting, Marketing, Innovating & acquiring Source Simon Bowen Todd Herman and John Logar 2020 ConsultingUnleashed.com/go
- 5. People are still buying in lockdown
- 6. History shows if you cut less in down times you’ll gain more in better times ConsultingUnleashed.com/go
- 10. Our message to the market has to change to reflect where the market is at
- 11. Think about what is happening right now and how peoples behaviour is changing • The essentials • Isolation and lock down • If possible being with family or friends • Food, shelter, access to information, media, health services, transportation, • Communication mobile, internet, entertainment • Being able to work from home ConsultingUnleashed.com/go
- 12. Think about what is happening for businesses right now • Rationalising costs renegotiating with suppliers and eliminating unnecessary and discretionary costs • Managing employees furlow, unpaid leave, cut down hours letting go of staff • Placing new safety measures in place to minimise risk of infection at a work place • Managing clients that they serve, communication and regular updates on changes • Pivoting to new service and operational standards • Adjusting product delivery, categories, and distribution • Closing stores or place of business due to isolation and lockdown • Working virtually with team and customers ConsultingUnleashed.com/go
- 13. Hustle Up Work UP START UPConsultingUnleashed.com/go
- 14. Businesses that will thrive in the new economy ConsultingUnleashed.com/go
- 16. Consumer & Commercial Lending ConsultingUnleashed.com/go
- 17. Education, reskill upskill and vocational training ConsultingUnleashed.com/go
- 20. Solar and environmental products and services ConsultingUnleashed.com/go
- 31. Alcohol & Cannabis Industry ConsultingUnleashed.com/go
- 32. Rennovation market Rennovators Hire and Builders Fire ConsultingUnleashed.com/go
- 36. IT Businesses all related services ConsultingUnleashed.com/go
- 40. Actions to get into the market ConsultingUnleashed.com/go
- 41. Quick Research • Find the association that represents the market. • Look for the dominant players and hero businesses • Google for ideas and strategies that are working right now to grow in the current market of volatility • Look to influencers in the market observe what they are saying and what hero stories they are telling to demonstrate example of positive business activity and impact • ConsultingUnleashed.com/go
- 42. Lets get some clients • Create an offer that can help with existing client opportunities and new client opportunities • Build a list of prospects • Craft a campaign that offers to help and speaks to the current situation and short term opportunities • Get to a phone conversation ConsultingUnleashed.com/go
- 43. Be, Stay & Thrive In Business ConsultingUnleashed.com/go
- 44. Biggest mistake right now is to stop marketing ConsultingUnleashed.com/go
- 45. The world has already changed your marketing should to ConsultingUnleashed.com/go
- 46. Things to do right now ConsultingUnleashed.com/go
- 47. Socialy connect with customers immediately • Facebook Instagram, Youtube, linked • Rally your clients into a community • Work together and provide solutions as a community. ConsultingUnleashed.com/go
- 48. Be Found Online • Traffic is up • Online consumption is up • People are looking for very specific things right now • SEO right now is more important than ever before • You can jump the curve in the market by pivoting at this time ConsultingUnleashed.com/go
- 49. PPC is the best and smart move • More people searching on screens at home right now • Cost per click has dropped between 20% - 30% in the last 4 weeks • Competition has dropped out of the market • Time to become more visible • Pivot your offers and message to meet where customers are at in the buying decision ConsultingUnleashed.com/go
- 50. Be prepared for the Bounce Back • You need to keep your marketing going, to take advantage of visibility of service offering • This is an opportunity to create a curve jump in your business and increase local market share ConsultingUnleashed.com/go
- 51. Create Special Offers • You need to be putting offers out consistently to keep cashflow coming in to your business • Create new products that are relevant to where your customers are at now • Provide money saving opportunities • Create offers that have added value propositions • Run regular different campaigns to your offers • Change your landing pages to suit the market and the action ConsultingUnleashed.com/go
- 52. Google My Business Local SEO Is More Important Now ConsultingUnleashed.com/go
- 53. The Pivot • How can you make it easier for your customers to buy? • What new products can you bring to market quickly? • New landing pages • New business offer websites • Listen to your customers ConsultingUnleashed.com/go