There has never been a time in recent memory when there was more pressure on the C-Suite and leadership teams to come up with new approaches to corporate strategy.

1. A NEW APPROACH
TO STRATEGY
C H R I S M U R P H Y

2. There has never been a time in recent
memory when there was more pressure on
the C-Suite and leadership teams to come up
with new approaches to corporate strategy.

3. CHANGE

5. Adam Smith
was wrong…

6. BEHAVIOURAL
ECONOMICS

8. • Black Monday & Early 90’s Recession
• India Economic Crises (1991)
• Swedish Banking Crisis (Early 90’s)
• Mexican Economic Crisis (1994)
• Asian Financial Crisis (1997)
• Russian Financial Crisis (1998)
• Argentine Economic Crisis (1998)
• Dot Com Bubble (2001)

9. TECH

17. EVEN
VERBS
HAVE
NOWHERE
TO HIDE
google
Verb
search for information about (someone or
something) on the Internet using the search
engine Google.
"on Sunday she googled an ex-boyfriend"

18. DO WE GET IT YET?

19. “We’re all products of a
linear business. But tech is
not growing linearly, it’s
growing exponentially”
PETER DIAMANDIS
Co-Founder, Singularity University

20. • Weight: 1 Tonne
• Size: 68 inch x 29 inch
• Storage: 5Mb
• Cost: $3200 per month

21. • Weight: A few grams
• Size: A few cm
• Storage: 512 GB
• Cost: $200

25. STARTUP LAUNCH COSTS
2000: $5,000,000
2015: $5,000
2020: $50?

26. AV. COMPANY LIFESPAN ON S&P INDEX IN YEARS

27. GAP IN ENTERPRISE SUSTAINABILITY

28. NOW WE’RE STARTING
TO UNDERSTAND…

29. COMPETITIVE
ADVANTAGE
MICHAEL E. PORTER
1985

30. “Sustainable competitive
advantage is now the
exception, not the rule.
Transient advantage is
the new normal.”
RITA GUNTHER McGRATH

31. An era of
EXPERIMENTATION

32. The ‘HIPPO’
Principle

33. The ‘HIPPO’
Principle

34. THE SCIENTIFIC
METHOD

35. WE NEED TO
INCREASE THE SPEED, AND
REDUCE THE COST OF
EXPERIMENTATION

36. “If you’re not embarrassed by
the first release of your
product, you’ve probably
released it too late.”
REID HOFFMAN
Co-Founder & Executive Chairman at LinkedIn

37. BEST GLOBAL BRANDS 2016

38. BRINGING IT ALL
TOGETHER

39. 1 Put tech at the core of
our business strategies.

40. SUPPORTING
ROLE
COLLABORATION
TECH-LED
DIFFERENTIATION
TECH@CORE
3rdIndustrialrevolution
4thIndustrial
revolution
A radical reshaping of the
relationship between
business and technology

42. “We believe that every industrial
company will become a
software company.”
JEFFREY R. IMMELT
GE

43. automated individual
activities in the value chain
coordination and integration
across individual activities
IT is becoming an integral part of
the product itself.
INFORMATION TECH ERA
1980
INTERNETERA
1995
SMART DIGITAL ECONOMIC ERA
2015
43
Jeffrey R. Immelt , GE
“We believe that every industrial company will become a software company.”

44. 2 Kill our IT
departments.

47. 3 Remember the
customer. Always.

48. “The key to a successful business is end-
to-end customer experience; but nearly
all organisations are built as silos”
RAM CHARAN
Author & Global Advisor to CEOs

51. REDUCING THE COST
OF EXPERIMENTATION
DISCOVERY
AND RESEARCH
USER-DRIVEN
CUSTOMERIDEAS
INCEPTION
WORKSHOP
CONTINUOUS
DELIVERY
DELIVERY
ITERATIONS
PROTOTYPE
BEST IDEAS
DISCOVER DEFINE & DESIGN DELIVER
VISIONING
WORKSHOP

52. Users are hard.

53. 4 Have a fanatical focus
on creating value.

54. OUTCOMES OUTPUTS

55. TRADITIONAL NEW

56. Governance as a burden.

58. 5 Unleash our
technologists.

59. “Modern organisations are
designed to turn human beings
into profit making widgets.”
POLLY LaBARRE
Founding Member, Fast Company
Author, Mavericks @ Work

60. SCIENTIFIC
MANAGEMENT
FREDRICK WINSLOW TAYLOR
1913

61. STRATEGY IN THE AGE OF
TRANSFORMATION

63. THANKS