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A New Approach to Strategy - Chris Murphy

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There has never been a time in recent memory when there was more pressure on the C-Suite and leadership teams to come up
with new approaches to corporate strategy.

Published in: Technology
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A New Approach to Strategy - Chris Murphy

  1. 1. A NEW APPROACH TO STRATEGY C H R I S M U R P H Y
  2. 2. There has never been a time in recent memory when there was more pressure on the C-Suite and leadership teams to come up with new approaches to corporate strategy.
  3. 3. CHANGE
  4. 4. Adam Smith was wrong…
  5. 5. BEHAVIOURAL ECONOMICS
  6. 6. • Black Monday & Early 90’s Recession • India Economic Crises (1991) • Swedish Banking Crisis (Early 90’s) • Mexican Economic Crisis (1994) • Asian Financial Crisis (1997) • Russian Financial Crisis (1998) • Argentine Economic Crisis (1998) • Dot Com Bubble (2001)
  7. 7. TECH
  8. 8. EVEN VERBS HAVE NOWHERE TO HIDE google Verb search for information about (someone or something) on the Internet using the search engine Google. "on Sunday she googled an ex-boyfriend"
  9. 9. DO WE GET IT YET?
  10. 10. “We’re all products of a linear business. But tech is not growing linearly, it’s growing exponentially” PETER DIAMANDIS Co-Founder, Singularity University
  11. 11. • Weight: 1 Tonne • Size: 68 inch x 29 inch • Storage: 5Mb • Cost: $3200 per month
  12. 12. • Weight: A few grams • Size: A few cm • Storage: 512 GB • Cost: $200
  13. 13. STARTUP LAUNCH COSTS 2000: $5,000,000 2015: $5,000 2020: $50?
  14. 14. AV. COMPANY LIFESPAN ON S&P INDEX IN YEARS
  15. 15. GAP IN ENTERPRISE SUSTAINABILITY
  16. 16. NOW WE’RE STARTING TO UNDERSTAND…
  17. 17. COMPETITIVE ADVANTAGE MICHAEL E. PORTER 1985
  18. 18. “Sustainable competitive advantage is now the exception, not the rule. Transient advantage is the new normal.” RITA GUNTHER McGRATH
  19. 19. An era of EXPERIMENTATION
  20. 20. The ‘HIPPO’ Principle
  21. 21. The ‘HIPPO’ Principle
  22. 22. THE SCIENTIFIC METHOD
  23. 23. WE NEED TO INCREASE THE SPEED, AND REDUCE THE COST OF EXPERIMENTATION
  24. 24. “If you’re not embarrassed by the first release of your product, you’ve probably released it too late.” REID HOFFMAN Co-Founder & Executive Chairman at LinkedIn
  25. 25. BEST GLOBAL BRANDS 2016
  26. 26. BRINGING IT ALL TOGETHER
  27. 27. 1 Put tech at the core of our business strategies.
  28. 28. SUPPORTING ROLE COLLABORATION TECH-LED DIFFERENTIATION TECH@CORE 3rdIndustrialrevolution 4thIndustrial revolution A radical reshaping of the relationship between business and technology
  29. 29. “We believe that every industrial company will become a software company.” JEFFREY R. IMMELT GE
  30. 30. automated individual activities in the value chain coordination and integration across individual activities IT is becoming an integral part of the product itself. INFORMATION TECH ERA 1980 INTERNETERA 1995 SMART DIGITAL ECONOMIC ERA 2015 43 Jeffrey R. Immelt , GE “We believe that every industrial company will become a software company.”
  31. 31. 2 Kill our IT departments.
  32. 32. 3 Remember the customer. Always.
  33. 33. “The key to a successful business is end- to-end customer experience; but nearly all organisations are built as silos” RAM CHARAN Author & Global Advisor to CEOs
  34. 34. REDUCING THE COST OF EXPERIMENTATION DISCOVERY AND RESEARCH USER-DRIVEN CUSTOMERIDEAS INCEPTION WORKSHOP CONTINUOUS DELIVERY DELIVERY ITERATIONS PROTOTYPE BEST IDEAS DISCOVER DEFINE & DESIGN DELIVER VISIONING WORKSHOP
  35. 35. Users are hard.
  36. 36. 4 Have a fanatical focus on creating value.
  37. 37. OUTCOMES OUTPUTS
  38. 38. TRADITIONAL NEW
  39. 39. Governance as a burden.
  40. 40. 5 Unleash our technologists.
  41. 41. “Modern organisations are designed to turn human beings into profit making widgets.” POLLY LaBARRE Founding Member, Fast Company Author, Mavericks @ Work
  42. 42. SCIENTIFIC MANAGEMENT FREDRICK WINSLOW TAYLOR 1913
  43. 43. STRATEGY IN THE AGE OF TRANSFORMATION
  44. 44. THANKS

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