Don't let content hold your website back

1. Don’t let content hold
your website back
by Jai Sangha

2. Who am I
• Adventurer, explorer and
learner
• Blogger for ShopStorm
• Copywriter for enollo
• Communications at TD Bank
• Professional Writing and
Communication from UofT
• First time WordCamp speaker

3. So what are we here for?
To tell stories

4. Source: contentamp.com

5. Agenda
• Website content
• Blogging
• Plugins

6. Website content

7. Less is more
• Nobody likes to read long paragraphs
of text or bullets that go on and on for
a long time. When people see a chunk
of text on a website, they are inclined
to gloss over the content and shift
their eyes to the shorter portions or
places where they would expect a
summary of the content that they see.
In addition, people start to wander and
click on menu items and call-to-action
buttons on the site which may not be
what you had intended them to do or
where you intended them to land up.
Once someone lands on your site or a
page, make it easier for them to make
the action you want them to make. A
large part of that is by having less
content. Read more…

8. User flow
• Figure out the “ideal path”
• Help visitors take the least numbr of steps
• Above the fold
• harrys.com

9. Call to action
• What do you want people to do?
• Spell it out
• Colours
Yes, click me. I’m the big
reddish button.

10. Visuals are worth

11. Things to keep in mind
• Simple language
• Typos - who’s paying attention here?
• Bounce rate
• SEO

12. Blogging

13. WordPress blog -
what is it good for?
• SEO - active website and keywords
• Voice of your brand
• Informational
• Updates - sales, new products, company news
• Customer forum and interaction

14. Write down 3 ideas for your blog

16. Enter… Free-writing
• Find out what we do wrong… or simply what we do
• Exercise and practice (WordPress 5-minute install)
• Let’s exercise

17. One-minute exercise

18. Sentences
• Active vs. passive - subject-verb-object
• Casual vs. professional
• No jargon
• Speed - long sentences vs. short sentences
• No run-on sentences

19. Layout and blogging
• Multimedia and images
• Eco-system
• Regularity
• Length

20. Framework
• Introduction
• 3 key points
• Summary
• Call to action

22. Plugins

23. Yoast SEO
• SEO tips on pages and posts
• Set keywords
• Keywords 101 - site ranked #1 on Google, for what?
• Sitemaps

24. General

25. Content crafting

26. Editorial Calendar
• Schedule posts
• Calendar view of the month
• “Schedule” posts
• Quick edit times as needed

27. Calendar view

28. Let’s recap
• Less is more for content and user experience.
• Start using the WordPress blog.
• Yoast SEO and Editorial Calendar.

29. What I want you to do
• Start free-writing.
Do it for a minute per day.
• Look at a website and cut
content by 25%.
• Pick one thing for blog.
Write a post in the next
month.

30. Questions?

31. Thank you.
jaisangha.com/talks
@jaisangha