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Jai Sangha WordCampTO2015

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Don't let content hold your website back

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Jai Sangha WordCampTO2015

  1. 1. Don’t let content hold your website back by Jai Sangha
  2. 2. Who am I • Adventurer, explorer and learner • Blogger for ShopStorm • Copywriter for enollo • Communications at TD Bank • Professional Writing and Communication from UofT • First time WordCamp speaker
  3. 3. So what are we here for? To tell stories
  4. 4. Source: contentamp.com
  5. 5. Agenda • Website content • Blogging • Plugins
  6. 6. Website content
  7. 7. Less is more • Nobody likes to read long paragraphs of text or bullets that go on and on for a long time. When people see a chunk of text on a website, they are inclined to gloss over the content and shift their eyes to the shorter portions or places where they would expect a summary of the content that they see. In addition, people start to wander and click on menu items and call-to-action buttons on the site which may not be what you had intended them to do or where you intended them to land up. Once someone lands on your site or a page, make it easier for them to make the action you want them to make. A large part of that is by having less content. Read more…
  8. 8. User flow • Figure out the “ideal path” • Help visitors take the least numbr of steps • Above the fold • harrys.com
  9. 9. Call to action • What do you want people to do? • Spell it out • Colours Yes, click me. I’m the big reddish button.
  10. 10. Visuals are worth
  11. 11. Things to keep in mind • Simple language • Typos - who’s paying attention here? • Bounce rate • SEO
  12. 12. Blogging
  13. 13. WordPress blog - what is it good for? • SEO - active website and keywords • Voice of your brand • Informational • Updates - sales, new products, company news • Customer forum and interaction
  14. 14. Write down 3 ideas for your blog
  15. 15. Enter… Free-writing • Find out what we do wrong… or simply what we do • Exercise and practice (WordPress 5-minute install) • Let’s exercise
  16. 16. One-minute exercise
  17. 17. Sentences • Active vs. passive - subject-verb-object • Casual vs. professional • No jargon • Speed - long sentences vs. short sentences • No run-on sentences
  18. 18. Layout and blogging • Multimedia and images • Eco-system • Regularity • Length
  19. 19. Framework • Introduction • 3 key points • Summary • Call to action
  20. 20. Plugins
  21. 21. Yoast SEO • SEO tips on pages and posts • Set keywords • Keywords 101 - site ranked #1 on Google, for what? • Sitemaps
  22. 22. General
  23. 23. Content crafting
  24. 24. Editorial Calendar • Schedule posts • Calendar view of the month • “Schedule” posts • Quick edit times as needed
  25. 25. Calendar view
  26. 26. Let’s recap • Less is more for content and user experience. • Start using the WordPress blog. • Yoast SEO and Editorial Calendar.
  27. 27. What I want you to do • Start free-writing. Do it for a minute per day. • Look at a website and cut content by 25%. • Pick one thing for blog. Write a post in the next month.
  28. 28. Questions?
  29. 29. Thank you. jaisangha.com/talks @jaisangha

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