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Information Overload :: Collyde Summit 2017

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Strategies for reaching people in a noisy and distracted world. (Presented at Collyde Summit 2017)

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Information Overload :: Collyde Summit 2017

  1. 1. © AspireOne 2017 Reaching people in a cluttered & noisy world Dawn Nicole Baldwin @DawnNicole #Collyde17 Information Overload
  2. 2. © AspireOne 2017 90%of all data in 
 the world has been 
 generated over the last 2 years
  3. 3. © AspireOne 2017
  4. 4. © AspireOne 2017 “Information Overload” Refers to the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information.
  5. 5. © AspireOne 2017 People are drowning 
 in a sea of information
  6. 6. © AspireOne 2017 Attention
 is the currency 
 of the future… 
 It’s not scalable - Seth Godin © AspireOne 2017
  7. 7. © AspireOne 2017 Simplifying WHAT is said Organizing HOW it’s communicated Keys to Managing 
 Information Overload
  8. 8. © AspireOne 2017 1) What do they need to know? 2) Why should they care? 3) How do they take the next step? Questions to Ask to Simplify Content
  9. 9. © AspireOne 2017 Understand Your Audience © AspireOne 2017
  10. 10. © AspireOne 2017 There’s a difference
 between reaching
 more people 
 and reaching people
 more effectively
  11. 11. © AspireOne 2017 What is their next step? © AspireOne 2017
  12. 12. © AspireOne 2017
  13. 13. © AspireOne 2017
  14. 14. © AspireOne 2017
  15. 15. © AspireOne 2017
  16. 16. © AspireOne 2017 90%of information transmitted
 to the brain is VISUAL
& visuals are processed 60,000x FASTERin the brain than text © AspireOne 2017
  17. 17. © AspireOne 2017© AspireOne 2017
  18. 18. © AspireOne 2017 ( 1 ) Culture ( 2 ) Systems ( 4 ) Team ( 3 ) Tools © AspireOne 2017
  19. 19. © AspireOne 2017 High Visibility Primary front doors that apply 
 to most people, or we want to strategically promote Medium Visibility Large groups with shared interests 
 & immediate next steps Light Visibility Everything else
  20. 20. Opportunities Size of Spotlight Light Medium High © AspireOne 2017
  21. 21. HIGH Primary front doors that apply to most people, or we want to strategically promote MEDIUM Large groups with
 shared interests 
 & immediate next 
 step actions LIGHT Everything else Opportunities Available Tools & Channels Primary Front Doors Weekend services Holidays & Big outreach events Platform announcement Primary spot on website Custom graphics // Mailer sent Listed in the bulletin & social media Large Side Doors & Next Steps Women’s/Men’s/Student events Bible studies & Small groups VBS, upcoming registration dates Timed promo Listed in events section of website Secondary spot on website Listed in bulletin // Lobby monitors Table tents in cafe // Social media Pre-service announcements Niche Groups Opportunities & events tailored 
 to fit the needs of a specific group Quilters/Knitters, etc. Group leader emails Person-to-person connections Group-specific text alerts Visibility
  22. 22. © AspireOne 2017 @dawnnicole DawnNicole.me dnicole@AspireOne.com text DAWN to 62953 
 for contact info

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