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© AspireOne 2017
Reaching people in a cluttered & noisy world
Dawn Nicole Baldwin @DawnNicole #Collyde17
Information Overload
© AspireOne 2017
90%of all data in 

the world has been 

generated over the
last 2 years
© AspireOne 2017
© AspireOne 2017
“Information Overload”
Refers to the difficulty a person
can have understanding an
issue and making decisions that
can be caused by the presence
of too much information.
© AspireOne 2017
People are drowning 

in a sea of information
© AspireOne 2017
Attention

is the currency 

of the future… 

It’s not scalable
- Seth Godin
© AspireOne 2017
© AspireOne 2017
Simplifying
WHAT
is said
Organizing
HOW
it’s communicated
Keys to Managing 

Information Overload
© AspireOne 2017
1) What do they need to know?
2) Why should they care?
3) How do they take the next step?
Questions to Ask to Simplify Content
© AspireOne 2017
Understand Your Audience
© AspireOne 2017
© AspireOne 2017
There’s a difference

between reaching

more people 

and reaching people

more effectively
© AspireOne 2017
What is their next step?
© AspireOne 2017
© AspireOne 2017
© AspireOne 2017
© AspireOne 2017
© AspireOne 2017
© AspireOne 2017
90%of information
transmitted

to the brain is
VISUAL
& visuals are processed
60,000x
FASTERin the brain than text
© AspireOne 2017
© AspireOne 2017© AspireOne 2017
© AspireOne 2017
( 1 )
Culture
( 2 )
Systems
( 4 )
Team
( 3 )
Tools
© AspireOne 2017
© AspireOne 2017
High Visibility
Primary front doors that apply 

to most people, or we want to
strategically promote
Medium Visibility
Large groups with shared interests 

& immediate next steps
Light Visibility
Everything else
Opportunities
Size of Spotlight
Light
Medium
High
© AspireOne 2017
HIGH
Primary front doors that
apply to most people, or we
want to strategically
promote
MEDIUM
Large groups with

shared interests 

& immediate next 

step actions
LIGHT
Everything else
Opportunities Available Tools & Channels
Primary Front Doors
Weekend services
Holidays & Big outreach events
Platform announcement
Primary spot on website
Custom graphics // Mailer sent
Listed in the bulletin & social media
Large Side Doors & Next Steps
Women’s/Men’s/Student events
Bible studies & Small groups
VBS, upcoming registration dates
Timed promo
Listed in events section of website
Secondary spot on website
Listed in bulletin // Lobby monitors
Table tents in cafe // Social media
Pre-service announcements
Niche Groups
Opportunities & events tailored 

to fit the needs of a specific group
Quilters/Knitters, etc.
Group leader emails
Person-to-person connections
Group-specific text alerts
Visibility
© AspireOne 2017
@dawnnicole
DawnNicole.me
dnicole@AspireOne.com
text DAWN to 62953 

for contact info

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Information Overload :: Collyde Summit 2017