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Information Overload :: Collyde Summit 2017
- 1. © AspireOne 2017 Reachingpeople in a cluttered & noisy world Dawn Nicole Baldwin @DawnNicole #Collyde17 Information Overload
- 2. © AspireOne 2017 90%ofall data in the world has been generated over the last 2 years
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- 4. © AspireOne 2017 “InformationOverload” Refers to the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information.
- 5. © AspireOne 2017 Peopleare drowning in a sea of information
- 6. © AspireOne 2017 Attention isthe currency of the future… It’s not scalable - Seth Godin © AspireOne 2017
- 7. © AspireOne 2017 Simplifying WHAT issaid Organizing HOW it’s communicated Keys to Managing Information Overload
- 8. © AspireOne 2017 1)What do they need to know? 2) Why should they care? 3) How do they take the next step? Questions to Ask to Simplify Content
- 9. © AspireOne 2017 UnderstandYour Audience © AspireOne 2017
- 10. © AspireOne 2017 There’sa difference between reaching more people and reaching people more effectively
- 11. © AspireOne 2017 Whatis their next step? © AspireOne 2017
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- 16. © AspireOne 2017 90%ofinformation transmitted to the brain is VISUAL & visuals are processed 60,000x FASTERin the brain than text © AspireOne 2017
- 17. © AspireOne 2017©AspireOne 2017
- 18. © AspireOne 2017 (1 ) Culture ( 2 ) Systems ( 4 ) Team ( 3 ) Tools © AspireOne 2017
- 19. © AspireOne 2017 HighVisibility Primary front doors that apply to most people, or we want to strategically promote Medium Visibility Large groups with shared interests & immediate next steps Light Visibility Everything else
- 20. Opportunities Size of Spotlight Light Medium High ©AspireOne 2017
- 21. HIGH Primary front doorsthat apply to most people, or we want to strategically promote MEDIUM Large groups with shared interests & immediate next step actions LIGHT Everything else Opportunities Available Tools & Channels Primary Front Doors Weekend services Holidays & Big outreach events Platform announcement Primary spot on website Custom graphics // Mailer sent Listed in the bulletin & social media Large Side Doors & Next Steps Women’s/Men’s/Student events Bible studies & Small groups VBS, upcoming registration dates Timed promo Listed in events section of website Secondary spot on website Listed in bulletin // Lobby monitors Table tents in cafe // Social media Pre-service announcements Niche Groups Opportunities & events tailored to fit the needs of a specific group Quilters/Knitters, etc. Group leader emails Person-to-person connections Group-specific text alerts Visibility
- 22. © AspireOne 2017 @dawnnicole DawnNicole.me dnicole@AspireOne.com textDAWN to 62953 for contact info