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Information Overload Syndrome 
What gets communicated, when, & where? 
Dawn Nicole Baldwin :: @DawnNicole #Collyde14 
(c) ...
“Information Overload” 
Refers to the difficulty a person can have 
understanding an issue & making decisions that can 
be...
A person suffering can inflict 
the same pain on others 
in an attempt to ensure 
nothing is missed 
(c) AspireOne 2014 ::...
“The greate[s tb crhaanldleinngge ] 
with communication is the 
illusion it has occurred” 
- Charles Kettering 
- Charles ...
VISION 
WHO are you serving? 
WHAT are your 
unique strengths? 
(c) AspireOne 2014 :: AspireOne.com
What is the one big thing 
we need to communicate? 
(c) AspireOne 2014 :: AspireOne.com
(c) AspireOne 2014 :: AspireOne.com
(c) AspireOne 2014 :: AspireOne.com
Understand & define 
your audience 
(c) AspireOne 2014 :: AspireOne.com
Build upon 
your strengths 
(c) AspireOne 2014 :: AspireOne.com
If we don’t define what is important, 
then by default nothing is 
(c) AspireOne 2014 :: AspireOne.com
Primary Front Doors 
Weekend services 
Holidays & Big outreach events 
Platform announcement 
Primary spot on website 
Cus...
High 
Medium 
Opportunities 
Size of Spotlight 
Light 
(c) AspireOne 2014 :: AspireOne.com
Raise awareness and/or 
attract new donors 
Holiday campaigns 
Highlight an individual’s story 
Connect w/current events 
...
@dawnnicole 
dnicole@AspireOne.com 
www.AspireOne.com 
DawnNicoleBaldwin.wordpress.com 
text DNICOLE to 62953 for contact ...
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Collyde Summit '14 Notes : Dawn Nicole Baldwin

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Highlights from the breakout, "Information Overload: What gets communicated, when & where" @ Collyde Summit 2014

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Collyde Summit '14 Notes : Dawn Nicole Baldwin

  1. 1. Information Overload Syndrome What gets communicated, when, & where? Dawn Nicole Baldwin :: @DawnNicole #Collyde14 (c) AspireOne 2014 :: AspireOne.com
  2. 2. “Information Overload” Refers to the difficulty a person can have understanding an issue & making decisions that can be caused by the presence of too much information. (i.e., Too much info overwhelms people) (c) AspireOne 2014 :: AspireOne.com
  3. 3. A person suffering can inflict the same pain on others in an attempt to ensure nothing is missed (c) AspireOne 2014 :: AspireOne.com
  4. 4. “The greate[s tb crhaanldleinngge ] with communication is the illusion it has occurred” - Charles Kettering - Charles (c) AspireOne 2014 :: AspireOne.com
  5. 5. VISION WHO are you serving? WHAT are your unique strengths? (c) AspireOne 2014 :: AspireOne.com
  6. 6. What is the one big thing we need to communicate? (c) AspireOne 2014 :: AspireOne.com
  7. 7. (c) AspireOne 2014 :: AspireOne.com
  8. 8. (c) AspireOne 2014 :: AspireOne.com
  9. 9. Understand & define your audience (c) AspireOne 2014 :: AspireOne.com
  10. 10. Build upon your strengths (c) AspireOne 2014 :: AspireOne.com
  11. 11. If we don’t define what is important, then by default nothing is (c) AspireOne 2014 :: AspireOne.com
  12. 12. Primary Front Doors Weekend services Holidays & Big outreach events Platform announcement Primary spot on website Custom graphics Listed in the bulletin Large Side Doors & Primary Next Steps Women’s/Men’s/Student events Bible studies & Small groups VBS, upcoming registration dates Listed in events section of website Secondary spot on website (for a short period of time) Mailer sent Listed in bulletin Lobby monitors Table tents in cafe Pre-service announcements Niche Groups Opportunities & events tailored to fit the needs of a specific group Group leader emails Person-to-person connections Group-specific text alerts High Visibility Primary front doors that apply to most people, or we want to strategically promote Medium Visibility Large groups with shared interests & immediate next step actions Light Visibility Everything else Opportunities Available Tools (c) AspireOne 2014 :: AspireOne.com
  13. 13. High Medium Opportunities Size of Spotlight Light (c) AspireOne 2014 :: AspireOne.com
  14. 14. Raise awareness and/or attract new donors Holiday campaigns Highlight an individual’s story Connect w/current events Encourage more consistent involvement Tailored campaigns to deepen the relationship Cultivate the tribe Very specific messaging geared toward your most passionate & loyal audience ** For non-profits, it’s about tailoring the message as they move down the funnel (c) AspireOne 2014 :: AspireOne.com
  15. 15. @dawnnicole dnicole@AspireOne.com www.AspireOne.com DawnNicoleBaldwin.wordpress.com text DNICOLE to 62953 for contact info

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