Highlights from the breakout, "Information Overload: What gets communicated, when & where" @ Collyde Summit 2014

1. Information Overload Syndrome
What gets communicated, when, & where?
Dawn Nicole Baldwin :: @DawnNicole #Collyde14
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2. “Information Overload”
Refers to the difficulty a person can have
understanding an issue & making decisions that can
be caused by the presence of too much information.
(i.e., Too much info overwhelms people)
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3. A person suffering can inflict
the same pain on others
in an attempt to ensure
nothing is missed
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4. “The greate[s tb crhaanldleinngge ]
with communication is the
illusion it has occurred”
- Charles Kettering
- Charles (c) AspireOne 2014 :: AspireOne.com

5. VISION
WHO are you serving?
WHAT are your
unique strengths?
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6. What is the one big thing
we need to communicate?
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9. Understand & define
your audience
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10. Build upon
your strengths
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11. If we don’t define what is important,
then by default nothing is
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12. Primary Front Doors
Weekend services
Holidays & Big outreach events
Platform announcement
Primary spot on website
Custom graphics
Listed in the bulletin
Large Side Doors &
Primary Next Steps
Women’s/Men’s/Student events
Bible studies & Small groups
VBS, upcoming registration dates
Listed in events section of website
Secondary spot on website
(for a short period of time)
Mailer sent
Listed in bulletin
Lobby monitors
Table tents in cafe
Pre-service announcements
Niche Groups
Opportunities & events tailored
to fit the needs of a specific group
Group leader emails
Person-to-person connections
Group-specific text alerts
High
Visibility
Primary front doors
that apply to most
people, or we want to
strategically promote
Medium
Visibility
Large groups with shared
interests & immediate
next step actions
Light
Visibility
Everything else
Opportunities Available Tools
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13. High
Medium
Opportunities
Size of Spotlight
Light
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14. Raise awareness and/or
attract new donors
Holiday campaigns
Highlight an individual’s story
Connect w/current events
Encourage more
consistent involvement
Tailored campaigns to
deepen the relationship
Cultivate the tribe
Very specific messaging
geared toward your most
passionate & loyal audience
** For non-profits, it’s about tailoring the
message as they move down the funnel
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15. @dawnnicole
dnicole@AspireOne.com
www.AspireOne.com
DawnNicoleBaldwin.wordpress.com
text DNICOLE to 62953 for contact info