Subscribed NYC 2018 Opening Keynote
•
0 likes•195 views
This is the must-attend keynote of the year with Founder and CEO, Tien Tzuo. Learn from leaders and innovators who are liberating their businesses from the shackles of an old operational paradigm and driving the next wave of growth in the global Subscription Economy.
Recommended
Recommended
More Related Content
More from Zuora, Inc.
More from Zuora, Inc. (20)
Recently uploaded
Recently uploaded (20)
Subscribed NYC 2018 Opening Keynote
- 2. WELCOME TO SUBSCRIBED NEW YORK #subscribed
- 3. THANK YOU TO OUR SPONSORS
- 15. FLIPPING THE RETAIL SCRIPT
- 16. THE NEW GOLDEN AGE OF MEDIA
- 18. SWALLOWING THE FISH: LESSONS FROM THE REBIRTH OF TECH
- 19. IOT AND THE FALL AND RISE OF MANUFACTURING
- 20. COMPANIES FORMERLY KNOWN AS NEWSPAPERS
- 28. IT: SUBSCRIBERS NOT SKUs From rigid standards to enabling agility
- 29. 72 percent of Fortune 500 companies feel the single greatest challenge limiting their growth is their technology - 2016 Fortune Survey
- 31. BUSINESS FREEDOM
- 32. OLD WORLD NEW WORLD vs. Scale Agility
- 33. THE OLD TWO CLOUD WORLD Order Order Order
- 34. YOU NEED A THREE CLOUD STRATEGY order invoice paymentmeasure collect recogniz e CRM ERP
- 40. GILLIAN MUNSON CFO, XO Group
Editor's Notes
- So great to be back in Thank you for coming today We have an amazing line up and lots to share
- We would like to take a minute and thank all of our sponsors for joining us at Subscribed 2017. Especially a large thank you to our Diamond and Platinum sponsors, Deloitte Digital, Chase and Worldpay. These companies are more than just sponsors, they are partners in the Zuora ecosystem (Deloitte, Chase, Worldpay, Price Intelligently, GoCardless), Zuora customers (Eleven James and SurfAir) and in some cases both partners and customers (Avalara). It’s truly exciting to see our customers in the Showcase paired with our ecosystem partners. Zuora alone cannot power the Subscription Economy - we rely on our partners to build out the full solution. These folks will be in the Showcase, presenting in various sessions and here throughout. We look forward to many fruitful conversations with them and again thank you to all of them for being here!
- 100 YEARS AGO THE WORLD WAS A MUCH DIFFERENT PLACE In 1916 the world was a much different place: A loaf of bread cost 7 cents, Maximum speed limit in most cities around the world was 10 mph 2 out of 10 adults could not read or write The Eiffel Tower was the tallest structure in the world THE ERA OF MASS PRODUCTION – products, products and more products This was the dawn of the Era of Mass Production Imagine thousands of workers heading into and out of factories; product after product moving down an assembly line Mass production was a way of manufacturing things en masse (and for the masses) made famous by Henry Ford and The Ford Motor Company in the early 1900s But mass production produced large quantities of standardized products that were affordable for everyone; and everyone wanted in on the action T HIS WAS THE THE DOMINANT PARIDIGM OF THE 20th century / THE AGE OF CONSUMERISM This seller-centric, product & manufacturing-centric view dominated the lives of businesses and consumers People coined phrases like “consumerism” and “conspicuous consumption” to describe the culture that emerged THE AGE OF CONSUMERISM Discretionary income spent on - “More, newer, better” consumers got trained to buy more and more – More pens, more cars, more appliances, more clothing Buying for the sake of buying As businesses we were trained to think this way too– Margins down, more units, more sales, more transactions (not value per customer) The focus was on massive multi-level supply chains – so many tiers between manufacturer and consumer – that there was no way to form an authentic relationship You can still feel this in how many businesses are run today - they are still teaching this in business school
- THAT WORLD IS NOT THE WORLD WE LIVE IN TODAY THE INTERNET CHNGED EVERYTHING But 20 years ago things started to change… First came the internet and then the invention of technologies like: Mobile Cloud Big Data Social Networks IoT This brought Increased connectivity, it increased knowledge and access to information. It completely transformed the global economy. And it changed the way we live and work in a really dramatic way. NOW WE ARE LIVING IN A DIGITAL WORLD Digital is destroying the dominant business model of the last 100 years You can see evidence of this disruption in the: Pace of innovation. Technology disruptions now occur at increasingly faster intervals. The ‘latest and greatest’ product quickly becomes out dated Increased competition. With so many players that are moving so fast on new ideas just can’t afford to operating under the rules of the last century Personalization of interactions. Big data analytics enable marketers to send customer communications that are more relevant, personalized and targeted than ever before. such as price-matching and loyalty points. Soon, they’ll not only welcome it, they’ll expect it. You aren’t selling to the masses anymore – you need to optimize your appeal to individual customers. (That’s the only way you’ll keep your competitive edge.) Speed of interactions. Digital has increased the speed of everything. . Just as consumers increasingly expect personalization, they also increasingly expect real-time interaction with brands. Remember how a handful of brands proved they could re-invent the customer experience within minutes during the Super Bowl black-out? Integration. Without integration, you’ll never be able to unleash the full potential of digital technologies. First, you need integration to create cohesion across channels and platform -- A consistent multi channel experience The pace of innovation changing so rapidly in a consumer oriented market economy leads to a lot of disruption and creative destruction No better sign of this creative destruction that looking at the F500…
- FREEDOM This is what the SE is about (we now live in a world of) SUBSCRIBER FREEDOM
- HUSQVARNA
- KOMATSU Smart construction Drones surveying job site, creating topographical maps So what’s my company doing with Komatsu? The same thing we’re doing with Caterpillar—we’re helping them change the ques- tion from “How many trucks can I sell you?” to “How much dirt do you need moved?” By handling the subscription nances behind these services, we’re helping to power dirt removal as a service.
- Guardian? FT?
- Knowing what we know about the DDC, to grow you’ll need to reimagine your finance teams. Why? Let’s take a look at a few roles. INSERT a couple of WHY slides after this: Survey can be the frame Based on detailed interviews with you, here’s what we are seeing 21% said customer service, but you’re in finance. What’s going on?.... Volume, Scale, One way arrow to circle, teams have to be cyclical as well Finance is now part of the customer experience; show Rachel’s survey data (10k people)
- FREEDOM This is what the SE is about (we now live in a world of) SUBSCRIBER FREEDOM
- 1980: ERP – resource planning, order-to-rev operations, and general accounting. 1990: CRM – contact management, sales cycles, and prospecting.
- To succeed with new business models, companies need an end to end solution One that complememts crm and erp One that