Slides from BUS 130, part of the Social Media Residency course from the Mayo Clinic Center for Social Media.

1. BUS 130 – Introduction to LinkedIn
Melissa L. Rethlefsen, MLS, AHIP
Member, Internal Advisory Group for the Mayo Clinic Center for
Social Media
©2013 MFMER | slide-1

2. What is LinkedIn?
• Professional social network
• Showcases your strengths, experiences, and
qualifications
• Build connections with others through interest
groups
• Search and apply for jobs
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3. For Organizations and Businesses
• Place to promote your job openings
• Build a reputation by answering questions,
advertising
• Competitive intelligence source
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4. Let’s get started!
©2013 MFMER | slide-4