2. THE EYE
One of the first conventions that is commonly used in horror movie posters is the
extreme close up of the perpetrators eye. The eye is usually edited to create an unnatural
and spooky look, drawing the audience in due to it being so un-usual. Cropping the image
of the eye to fit the page also adds mystery to the poster. This leaves the audience
wondering who's eye it is and why its so creepy. The editing enhances the effectiveness of
the poster. Looking at the likes of "The Darkness" movie poster, in which the pupil is
dark blood red and there is a silhouette of a dark male figure with the red bloodshot
effect edited into it and the silhouette image of a male in the pupil. Other posters with an
eye as their main feature often include disturbing features such as tears of blood, hands
and fingers coming out from beneath the eyeball and even fire and flames on the eyelids
and eyeballs.
