This keynote is part of a workshop "Exclusive Finalists Workshop" for the BNI (Business Network International) 60 seconds of Fame competition. The objectives of the workshop were to prepare the finalists for the Grand Final in terms of presentation, image and also give them a taste of what social media can benefit them by increasing visibility (and votes!). www.bni60sec.com @bni60sec

1. Can You Attract Business in 60sec?
www.BNI60sec.com
Making you a Star.
With Social Media.
by Vernon Chan

2. Congratulations!
(sorry Tyra...stole your line!)
You’re still in the running
to be BNI’s Biggest Star!
source: AmericanIdol.com

3. Hey, you’re almost as
famous as I am!
source: AmericanIdol.com

4. What exactly is Social Media?

5. Social media is online content created by people using
highly accessible and scalable publishing technologies.
Social media is a shift in how people discover, read and
share news, information and content.
It's a fusion of sociology and technology, transforming
monologues (one to many) into dialogues (many to many)
and is the democratization of information, transforming
people from content readers into publishers.
Social media has become extremely popular because it
allows people to connect in the online world to form
relationships for personal, political and business use.
Source: Wikipedia
What exactly is Social Media?

6. What exactly is Social Media?
"Social media is like teen sex.
Everyone wants to do it.
Nobody knows how.
When it's finally done there
is surprise it's not better."
Avinash Kaushik - Analytics Evangelist, Google.

7. What exactly is Social Media?
"Social media is
people having
conversations
online."

9. Word of mouth.
Word of mouth has always been
the most effective form of
marketing. People have always
trusted their friends opinions…
This is a familiar
term isn’t it?
(hint, hint: BNI)

10. source: PhotoLibrary.com

11. Word of mouth.
14% of people trust ads
78% of people trust consumer
(peer-to-peer) recommendations
Source: Neilsen Global Trust in Advertising Survey, 2007

12. Social Media = Word
of Mouth = Sharing
source: PhotoLibrary.com

13. source: YouTube.com

14. Video.
@socialnomics.com

15. 300 million users
and growing!

23. Demo

24. 150 million users
and growing!

27. Cool people to follow:
@imisner
@yplai
@bnirainmaker
@guykawasaki
@richardbranson
@bfmradio
@AirAsiaDotcom

29. source: PhotoLibrary.com

30. #bni60sec
#bni
hashtags:

31. Demo

32. Are you overloaded yet? :)
Questions?
source: Corbis.com

33. You’ve been awesome!
Thank you for listening.
Good luck!
Follow me on Twitter:
@vernieman
www.vernonchan.com
vernieman.posterous.com
www.linkedin.com/in/vernonchan
I’m everywhere -->

34. Can You Attract Business in 60sec?
www.BNI60sec.com