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Making You A Star. With Social Media.


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This keynote is part of a workshop "Exclusive Finalists Workshop" for the BNI (Business Network International) 60 seconds of Fame competition. The objectives of the workshop were to prepare the finalists for the Grand Final in terms of presentation, image and also give them a taste of what social media can benefit them by increasing visibility (and votes!).

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Making You A Star. With Social Media.

  1. 60 sec? s in ines tract Bus At You Making you a Star. Can With Social Media. by Vernon Chan
  2. Congratulations! You’re still in the running to be BNI’s Biggest Star! (sorry Tyra...stole your line!) source:
  3. Hey, you’re almost as famous as I am! source:
  4. What exactly is Social Media?
  5. What exactly is Social Media? Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Source: Wikipedia
  6. What exactly is Social Media? "Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it's finally done there is surprise it's not better." Avinash Kaushik - Analytics Evangelist, Google.
  7. What exactly is Social Media? "Social media is people having conversations online."
  8. This is a familiar term isn’t it? (hint, hint: BNI) Word of mouth. Word of mouth has always been the most effective form of marketing. People have always trusted their friends opinions…
  9. source:
  10. Word of mouth. 14% of people trust ads 78% of people trust consumer (peer-to-peer) recommendations Source: Neilsen Global Trust in Advertising Survey, 2007
  11. Social Media = Word of Mouth = Sharing source:
  12. source:
  13. Video.
  14. 300 million users and growing!
  15. Demo
  16. 150 million users and growing!
  17. Cool people to follow: @imisner @yplai @bnirainmaker @guykawasaki @richardbranson @bfmradio @AirAsiaDotcom
  18. source:
  19. hashtags: #bni60sec #bni
  20. Demo
  21. Are you overloaded yet? :) Questions? source:
  22. You’ve been awesome! Thank you for listening. Good luck! Follow me on Twitter: @vernieman I’m everywhere -->
  23. 60 sec? ss in t Busine A ttrac You Can