Strategy is the combined set of potential business models an organization can implement in response to changes in its environment. It includes models that are not currently in use but could be if needed. An organization's vision provides long-term goals, its mission outlines its purpose and responsibilities, and its business model is how it creates value through its current operations. Blizzard Entertainment's mission is to create epic entertainment experiences. Its realized strategy involves providing a reliable virtual world through World of Warcraft to attract and retain paying players through monthly fees and expansions. Its potential strategies include exploring microtransactions. Blizzard's stated strategy is to be the most appreciated and trustworthy entertainment provider by 2015 through high quality experiences.

1. 2304 Media ManagementWhat is strategy?Richard Gullbergrgul@kth.se

2. - Definition of strategy- Relationship between vision, mission, strategy, and business model- The strategy of Blizzard Entertainment

3. Strategy defined Strategy is the sum of multiple externally invisible business models ready to be implemented should certain contingencies take place. To have a strategy is to be ready to adapt to changes in the environment where one acts. The complete set of business models forming the strategy is only known internally. External observers only see the business model being practised at a certain time, the realized strategy.

6. Core ideology (values, purpose)What does the organization stand for?Why do we do what we do?

8. Responsibilites towards stakeholders

10. Blizzard entertainment Mission statement: “Dedicated to creating the most epic entertainment experiences...ever.” 8 core values: Gameplay first, commit to quality, play nice; play fair, embrace your inner geek, every voice matters, think globally, lead responsibly, learn and grow

11. Business model for Blizzards most succesful game; World of Warcraft Realized business model for WoW:Provide a reliable, engaging virtual world to attract and keep players active, satisfied but without a ”finish line”. Value is generated through customer purchases of the game, game expansions and by monthly fees. Possible other business models? Microtransactions for gear?

12. Blizzard’s strategy statement To be globally recognized as the single most appreciated and trustworty entertainment content provider by 2015. By offering high quality engaging entertainment experiences for all customers.