Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
as the discussion continues surrounding
1. ...asthe discussioncontinuessurrounding'prescriptiveanalytics',itappearsthatit istime forme to revive and
revise my'DecisionQualityManagement - ITOODA1
Loop'
For a numberof years I have outlinedthe continuous'circular'(not'spiral'as that has waytoo much baggage and
alwaysseemedtolenditself toanegative ordownwarddirection)descriptionof the DecisionDominance
'Observe-Orient-Decide-Act'(OODA) loop.
DATA - INFORMATION - KNOWLEDGE - DECISION - ACTION- ENERGY complete the loop byreturningto DATA - INFORMATION -
KNOWLEDGE - DECISION etc. Drawninthe formof a circle withDECISION atthe 12 O'Clockposition,anda shaded
area between10O'Clockand 2 O'Clockcalledthe DecisionQualityRealm. Eachquadrant islabeledusing:
Observe (6O’Clock)- Orient(9O’Clock) –Decide (12 O’Clock) - Act(3 O’Clock) onthe outer bezel of myOODA
Loop Drawings
I have alwaysputamplifyingadjectivesand/oradverbsintothe verbaldiscussionsuchasKnowledge needs'Context
and LessonsLearned'tobe palatable amongmymilitarycommandandcontrol brethren.
So I'm havingissue withwhere the termspredictive andprescriptiveliveinthe ITOODA loop.Iwouldinitiallythink
that supportingthe DATA elementcouldbe justfine;exceptthatif a prescriptionhasbeendetermined –
automatedor otherwise –thenaDECISION or maybe the formulationof acourse of action isunderconstruction,
thenI wouldhope that KNOWLEDGE isincludedpriortomovingintothe DecisionQualityRealm.
I believeI’ve settledmyownthoughtsonthese termspredictiveandprescriptive astheypertaintoanalytics,which
pertainsmostlytoDATA butthenagain analysismustbe conductedthroughoutthe entire OODA Loopjourney.
So the discussioncontinues…
1 – OODA Loopcreatedby AirForce Colonel Boydtodescribe the mental advantageone cangainby havinga
quicker– tighter– OODA Loop than yourenemy. The same can be saidforyour ompetitorsinbusiness.