Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Content for Mindset
1. Personal vs. Professional mindset
Personal Networks Professional Networks
Entertaining Aspirational
Passive Goal focused
Reminiscent Forward-looking
Leisurely Purposeful
Bored Focused
Spend Time Invest Time
2. Top 5 types of content expected
Personal Networks Professional Networks
1. Updates from family/friends 1. Info relevant to work
2. Info on hobbies/interests 2. Updates on brands 2
3. Entertainment info 3. Current affairs Brand
Updates
4. User generated content 4. Info on career-related (26% higher than
events personal)
Coupons 55. Coupons 5. Info on hobbies/
interests
Casual Purposeful
Mindset Mindset