Cutting Edge Consulting Marketing Media Plan Book (Senior Capstone Project)
Quantitative Ads Detials
1. Quantitative Ads<br />Advertising network for mobile application and internet <br />Could based Quantitative ad platform allow developers to create state of the art videos ads, games ads, PPC ads (pay per click), banner ads, contextual ads, and etc ads for mobile devices' applications and internet applications. Ad agencies and advertisers can create affordable ad campaigns. Publisher can reach their target audience by using could computing technology and social media concepts. Developers can use the platform to create state of the art ads by using unique and innovative tools. <br />Company Summary:<br />Quantitative Ads is a start-up company that will provide high-end, affordable cross platform services to small & medium businesses and individuals that are looking high quality ads through its unique system, established to offer a large network which enables Advertisers and Ad-agencies across the world to interact and advertise on various Mobile & Internet apps provided by publishers.<br />Company Ownership:<br />Quantitative Ads is founded by Suresh Balu based out of USA.<br />Keys to Success<br />•Provide value for money proposition•Ability to manage multiple stakeholders•Differentiation in the market through products and services•Positioning as a viable alternative to more established brands<br />Customer Metrics<br />Mission:<br />•Provide best in class services to customers.•Make a positive impact on our customers businesses.•Develop and enhance in-house expertise aligned to the dynamic business environment and Be respected and admired by peers<br />Objective: The objectives for the first three years of operation include:<br />•To develop a start-up development center that will grow to profitability within year two.•To develop a comprehensive & high quality platform with continuous improvements.•To create a company whose primary goal is to exceed customer's expectations.•To create a firm that provides the target customers with valuable services and provides the owner with a flexible, creative, fun, and profitable business opportunity•Provide value for money proposition•Ability to manage multiple stakeholders•Differentiation in the market through products and services•Positioning as a viable alternative to more established brands<br />Management Team:<br />Suresh Balu is one of America’s youngest entrepreneurs. Passionate, optimistic and hardworking, Suresh has had several accomplishments at an early age. While still a full-time student at CUNY University, Suresh held a position at a Fortune 500 financial services firm and also founded two major customer centric online services; fizlite.com and clicknchow.com where he holds the post of Chief Executive Officer. Fizlite is a unique Meta search engine that compares the results of major search engines by displaying their results in columns. ClicknChow is an online food ordering and table reservation service that lists thousands of restaurants worldwide. Through ClicknChow, one may peruse the listing’s menus, ratings, and other general information. Suresh’s areas of expertise include evaluating the business potentials of a wide range of projects in light of technological and social trends, as well as assembling the brightest teams to create leading companies.<br />John Sinclair is a seasoned IT Executive with 19 years of international experience in Fortune 500 firms in financial services, Legal & Professional services industry. He has been recognized for his expertise in emerging technology development, IT transformation, financial, project and operational risk management. John is an experienced leader of innovative, complex, large-scale technology projects which have resulted in reduced operating costs, and increased agility and efficiency of both IT and the business. His strengths include vision and compelling communication of business-IT strategy to C-Level Executive as well as highly technical audience. He is skilled in navigating within challenging fiscal and political environments, and identifying potential issues and opportunities. <br />