It is no secret that the media influences food habits- One successful (1).pdf

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It is no secret that the media influences food habits. One successful example was the campaign to enhance the public image of milk (Got Milk?, the milk mustache). In a two paragraph post, discuss another campaign that was designed to enhance the public image of food habits/choices. Discuss the nutritional merits of the campaign..

Education

Introduction Kingfisher Airlines Ltd. was owned by biggest liquor tycoon of India with an ambition to become an industry leader. Growing share in aviation market, wide number of destinations and numerous awards, depicted a very attractive and innovative picture for the company. Kingfisher airlines achieved success in gaining customer satisfaction by offering great and comfortable flying experience to its passengers. However, in the Indian aviation sector, Kingfisher Airlines had a short but lasting impression. By the end of 2011, Kingfisher Airlines suffered a huge financial erisis. Kingfisher Airlines, UB Holdings Lid. was provided loan by many private and public sector banks in India, considering the reputation of its CMD. He was unable to repay loans to many public sector banks, however private banks recovered all loans. Background of the Company Kingfisher Airlines was established in the year 2003 and owned by the United Breweries Group which is based in Bengaluru. It came into the aviation market at a time when the low cost airlines had galvanized the market and made air-travel available to every Indian. On 9th May 2005 Kingfisher airlines started commercial operations with four brand new Airbus A320-200s, which operated between Delhi and Mumbai on a daily basis. The company aimed to provide world class facilities and lead the competition in products well as service offerings, with brand new planes and excellent facilities like: hot meals, comfortable seats, personalized entertainment and treating passengers as "guests". With this kind of an approach, the company started with 4 flights in a day between Delhi and Bangalore, and further inereased it to 104 flights per day by introducing 17 airerafts and connecting 16 cities in one year and setting record in 2005-2007, of fastest airplane induction. By the year 2006, the Airlines achieved a five- star status and were popular among the business class travellers. It also offered personalized live in-flight entertainment by collaborating with Dish TV India Limited. By connecting Bengaluru with London, the airline commenced its intemational operations on 3rdSeptember 2008. During the year 2008, the company attained the reputation for being the only five star air travels in India and came to be known for rendering excellent flight services to its travellers and maintained its position for the next three years.In 2009, Kingfisher won numerous accolades across the globe and it was one of the only seven airlines which got 5 -star rating by Skytrax. Eventually it became thelargest airline of the second most populated country in the world with 26.7% share in aviation market. Kingfisher Airlines operated around 250 daily flights. In May 2009, Kingfisher Airlines got the highest share in aviation market among all the airlines in India by carrying more than I million passengers. There was a time when Kingfisher airlines was one of the best rated airline in India and got success in gaining customer satis.

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