This document discusses epilepsy, including its definition, types of seizures, causes, symptoms, and treatment options. Epilepsy is a disorder caused by disturbed nerve cell activity in the brain, which leads to seizures. There are two main types of seizures - partial seizures, which affect only one part of the brain, and generalized seizures, which affect the whole brain. Some common causes include genetic factors, trauma, tumors, infections, and drug or alcohol withdrawal. Symptoms vary depending on the type of seizure but may include muscle stiffness, twitching, loss of awareness, and falling. Treatment typically involves medications like valproic acid, topiramate, and levetiracetam to control seizures.
2. WHAT IS EPILEPSY? AND TYPES OF
EPILEPSY…
A disorder in which nerve cell activity in the brain is disturbed, causing seizures.
DEFINITION:-
The occurrence of transient paroxysms of excessive or uncontrolled
discharges of neurons, which may be caused by a number of different
etiologies, leading to epileptic seizures.
ALSO CALLED SEIZURES.
4. CAUSES FOR EPILEPSY
• INHERITED CAUSES:
INHERITED GENETIC
ACQUIRED:
1. TRAUMA
2. NEURO SURGERY
3. METABOLIC INFECTIONS
4. TUMOR
5. TOXIC DISORDERS
CONGENITAL: IN BORN ERROR OF METABOLISM.
WITHDRAWL OF DRUGS: ALCOHOL, OTHER ANTI EPILEPTICS
5. SYMPTOMS OF PARTICAL
SEIZURES
ALTERATIONS TO SENSE OF TASTE,
SMELL, SIGHT, HEARING, OR TOUCH
DIZZINESS
TINGLING AND TWITCHING OF
LIMBS
SYMPTOMS OF GENERALIZED
SEIZURES
• TONIC SEIZURES :CAUSE MUSCLE STIFFNESS.
• ATONIC SEIZURES :LEAD TO LOSS OF MUSCLE
CONTROL AND CAN MAKE YOU FALL DOWN
SUDDENLY.
• CLONIC SEIZURES: ARE CHARACTERIZED BY
REPEATED, JERKY MUSCLE MOVEMENTS OF
THE FACE, NECK, AND ARMS.
• MYOCLONIC SEIZURES: CAUSE SPONTANEOUS
QUICK TWITCHING OF THE ARMS AND LEGS.
SYMPTOMS OF EPILEPSY
6. TREATMENT OPTIONS:-
• DEPENDS UPON SEVERITY OF THE SYMPTOMS MANY DRUGS ARE USING TO
TREAT.
• Eg:- VALPROIC ACID, TOPIRAMATE,LEVITERACETAM, ETC..,,,
7. VALPORATE CHRONO[CONTROLLED RELEASE SODIUM VALPROATE AND VALPROIC ACID 200/300/500 MG TABLETS]
A BROAD SPECTRUM MOOD STABILIZER
Greater efficacy & faster onset of action when
compared to Lithium
Safe & better tolerated in Manic Disorder
Low dose valproate useful in the treatment of
Cyclothymia & milder rapid 2cycling Bipolar Disorders
8. • SELECT THE CUSTOMERS WHO ARE MORE TREATING EPILEPTIC PATIENTS.
• DO THOROUGH RCPA.
• CONVEY THE CLEAR DETAILED TALK.
• HIGHLIGHT THE BRAND WITH INDICATIONS.
• REGULAR VISITS.
• ENSURE TO MAKE THE PRODUCT AVAILABILITY AT THE RETAIL CHEMIST.
POSITIONING OF BRAND