1. Audience Research Questionnaire
How much would you be willing to pay for a
What magazine would you prefer to read? music magazine?
 NME - √√√√  50p √√
 Q - √√√√√√  £1.00-£2.00 √√√√√√√√√
 Rolling Stone - √√√  £3.00-£4.00 √√√√√√√√
 Metal Hammer - √  £5.00- or more √
 Vibe - √√√√√
 Other (please state)–Kerrang √
What bands/artists are you in to? (Can tick more
What would you expect from a music magazine? than 1)  Olly Murs √√√√√√
 Interviews? - √√√√√  Rihanna √√√  Coldplay √√√√
 Backstage coverage? - √√  Example √√√√√√√√√  Rizzle Kicks √√√
 Coverage from festivals/gigs? - √√√√  Beyonce √√√√  Flo Rida √
 New releases and reviews? - √√  Drake √√  Ed Sheeran √√√√√
 Exclusive news? - √√√√√√√  Jessie J √√√√√√  Katy Perry √√√
 Posters?  Chris Brown √√√√  One Direction √√
 Wiz Khalifa √√  Pixie Lott √√√√√
 Professor Green √√√√√√  Avicii √√√√√√√√
What would you expect/prefer to read on a
 David Guetta √√√√√√√√√√
double page spread?
 Interviews? - √√√√√√√√√ What would encourage you to by a music
 New bands and artists? - √√√√√ magazine?
 Music tour stories? - √√  Freebies √√√√√√
 Exclusives? - √√√√  Competitions √√√√
 Price √√
 Entertainment √√√√√√
 To be kept up to date √√

2. Audience Research
Questionnaire Analysis

3. What magazine would you prefer to read?
NME
Q
Rolling Stone
Metal Hammer
Vibe
Other
From these results you can clearly see that Q magazine is the most
popular followed by vibe. This may have had something to do with the
type of people that I asked who were teenagers aged 16-19 who are
mostly into music such as R&B and pop rather than rock.

4. What would you expect from a music magazine?
Interviews
Backstage Coverage
Coverage from festivals/gigs
New releases and reviews
Exclusive news
Posters
These results show that Exclusive news is something that my
target audience expect the most from a music magazine so this
is something I will keep in mind when making my one. Posters
are of little importance according to these results, second most
important for these readers is interviews.

5. What would you expect/prefer to read on a double page
spread?
Interviews
New bands and artists
Music tour stories
Exclusives
This clearly shows that interviews is the most popular thing to read
about on a double page spread, another thing I will need to keep in
mind when creating my onwn. Music tour stories are of little interest
to my target audience compared to the rest.

6. How much would you be willing to pay for a music
magazine?
50p
£1.00-£2.00
£3.00-£4.00
£5.00 or more
These results show that the most popular prices to pay for a music magazine are
between £1.00 and £4.00, a very important thing to find out when it comes to
introducing your magazine to the consumer.

7. What Bands/Artists are you in to?
12
Rihanna
10 Example
Beyonce
8 Drake
Jessie J
6 Chris Brown
Wiz Khalifa
4 Porfessor Green
David Guetta
2 Olly Murs
Coldplay
0 Rizzle Kicks
Flo Rida
Ed Sheeran
Katy Perry
From this you can clearly see that my target audience are interested in a wide range or
bands artists but mainly focusing on genre’s such a dance, RnB and pop. The 3
favourites are David Guetta, Example and Avicii maybe because they are very popular
in the music charts at this moment in time.

8. What would encourage you to buy a music magazine?
Freebies
Competitions
Entertainment
Price
To keep up to date
From this we can see that price and freebies and what encourage my
target audience the most to purchase a music magazine. Getting your
consumer interested in your magazine is important so information like
this is vital.