Analysis on a telecommunication company in Pakistan regrading its location management.

1. LOCATIONS MANAGEMENT

2. Operation Management
 Operations management refers to the
administration of business practices to create the
highest level of efficiency possible within an
organization. Operations management is
concerned with converting materials and labor
into goods and services as efficiently as possible
to maximize the profit of an organization.

3. UFONE
 UFONE GSM is a PAKISTANI GSM cellular
service provider. It was founded on January 2001.
their main products are prepaid and post pay
connections. UFONE is subsidiary of PAKISTAN
Telecommunication company. Presently UFONE
is giving network services to 750 cities and giving
a hard time to the competitors by launching
different packages in short time

4. Location
 Currently located in more then 750 cities of
Karachi
 Successful running
 Located in terms of customers
 Accessible

5. Competitors
 Mobilink
 Telenor
 Warid
 Zong

6. UFONE SALES AND SERVICE
CENTERS
 Ufone Sales & Service Centers have been set up to provide you quality
services all under one roof so you can walk in to any Ufone Sales &
Service Center for services like:
 Connection purchase
 Bill payment
 SIM Activation
 Number blocking in case of lost or stolen SIMs
 Number change
 Address change

7. CONT….
 SIM replacement
 Ownership Changing
 Product / package change
 Connection closure
 PIN / PUK code number inquiry
 GPRS
 IR activation
 Missed Call Notification
 Call Forwarding
 Conference Call
 FNF Activation / Changes

8. Method
 COST-PROFIT-VOLUME ANALYSIS :
the fixed and variable costs for each site differ,
Cost-profit-volume analysis can be used to
identify the location with the lowest cost.

9. Factors Effecting
 Customer
 Business Environment
 Cost
 Labor
 Support

10. REGIONS WHERE UFONE WANTS TO
EXPAND
 1-Clifton 4300000+7.5X
 2-Marriot Road 6000000+2.2X
 3-Korangi 2300000+7.7X
 4-Gulshan-e-Iqbal 2500000+6.5X
 5-Gulistan-e-Johar 4400000+8.9X
 6-Dhoraji 2100000+11.2X
 7-Shara-e-Faisal 6200000+8.7X
 8-Malir 3300000+5.1X

11. Units Clifton Marroit Road Korangi
Gulshan-e-
Iqbal
0 4300000 6000000 2300000 2500000
100000 5050000 6500000 3500000 3300000
200000 5800000 7000000 4700000 4100000
300000 6550000 7500000 5900000 4900000
400000 7300000 8000000 7100000 5700000
500000 8050000 8500000 8300000 6500000
600000 8800000 9000000 9500000 7300000

12. Units
Gulistan-e-
johar Dhoraji Shara e Faisal Malir
0 4400000 2100000 6200000 3300000
100000 4800000 2800000 6500000 4300000
200000 5200000 3500000 6800000 5300000
300000 5600000 4200000 7100000 6300000
400000 6000000 4900000 7400000 7300000
500000 6400000 5600000 7700000 8300000
600000 6800000 6300000 8000000 9300000

13. 0
10000000
20000000
30000000
40000000
50000000
60000000
Series8
Series7
Series6
Series5
Series4
Series3
Series2
Series1

14. DECISION
 If “X=number of units” is between 0 ≤ X ≤
306122.45 than the best location will be CLIFTON
because it has the lowest cost at this level of
demand.
 If X is between 306122.45 ≤ X ≤ 813953.49, than
the best location will be MARRIOT ROAD because
it has the lowest cost at this level of demand
 And finally if X ≥ 813953.49, the best location will
be GULSHAN-E-IQBAL because it has the lowest
cost at this level of demand.

15. Conclusion
 Hence, from the above we can clearly analyze that
how actually firms do make use of LOCATIONS
MANAGEMENT in their decision making such as in
the above scenario, the UFONE has used it as a
part of location decision making as to how efficiently
UFONE should locate its new outlet while
considering the level of demand that prevail at each
location.

16. THANK YOU