In this e book know How SAP can help ISV's enhance its solutions and accelerate time to market at lower ris

1. Power Your Innovation
Strategy
Discover how your company can create
new business value by embedding
SAP® technology in your solutions

2. Leverage World-Class
Technology
How a partnership with SAP can
help your company develop new and
innovative ways to grow business
In today’s digital economy, innovation is the new global
currency. Disruptive technologies are transforming business
and changing the way we work, communicate, and interact.
SAP is at the forefront of this technological revolution,
a world leader in enterprise applications, analytics, mobile,
data management, and cloud technologies, with 35 million
cloud users.*
Application developers and software vendors have a unique
opportunity to leverage our game-changing technologies
to drive new business value. Through a co-innovation
partnership with SAP, you can access the world-class
technology and development resources you need to:
• Generate new revenue streams
• Reduce software development costs
• Accelerate time to market
• Create competitive differentiation
§
35
million
cloud users
Browse this e-book and discover how a partnership with SAP
could help you redefine, rethink, and reinvent your business
to create new value in ways you never thought possible.
*SAP internal database and research.

3. Stay Ahead of the
Technology Curve
How building your solutions
on SAP platforms can help
keep your company ahead of
the competition
Innovation is at the heart of the SAP strategy
that defines the critical technology capabilities
that will underpin the next generation of
SAP applications. These capabilities apply
concepts such as cloud computing, in-memory
data management, virtualization,
security, and consumption models such
as mobile. They also enable timeless
software principles, promote openness and
interoperability through standards, and
facilitate open-source integration.
This strategy makes SAP the ideal co-innovation
partner. Together, we can offer
a powerful combination of your industry
and application know-how and our world-class
technology. You can also leverage
our comprehensive partner program and
development resources to create new
business models, move into new markets,
and deliver new customer value.
Turn disruptive technologies into
opportunities
Build on proven SAP® technology
innovations to help your customers
simplify business processes and run on
real-time insights.
Accelerate your cloud innovation
Leverage our comprehensive cloud
portfolio that can help you stay at the
forefront of developments.
Grow customer loyalty and adoption
Keep existing customers happy by
delivering innovative, high-performing,
reliable, and secure solutions more quickly.

4. Turn Disruptive Technologies
into Opportunities
How SAP can help your company
enhance its solutions and accelerate
time to market at lower risk
Disruptive technologies are radically changing the way we
work. Application developers and software vendors need to
respond swiftly and decisively to megatrends such as the
rising tide of Big Data, the universal spread of mobile devices,
the mounting demand for sophisticated new analytics power,
and the growing domination of cloud computing.
The challenge is to successfully leverage these new
technologies while maintaining development efficiencies,
minimizing risk, and reducing time to market.
SAP is at the epicenter of today’s technology-driven
revolution. Powered by the SAP HANA® platform, our
technology innovations combine to provide a completely
reimagined, modern platform for real-time business.
Partnering with SAP gives you access to these market-leading
innovations, enabling you to offer your customers proven
solutions and choice of deployment options while sharing risk
and accelerating time to market.
Convert Big Data into real-time insights
Build your solutions on SAP HANA to differentiate your
offering, create new revenue streams, and deliver real-time
performance and insights for customers.
Extend your solutions with mobile
Quickly embed world-class mobile technologies into your
solutions to provide customers with anytime, anywhere
access.
Deliver market-leading analytics
Unleash the power of collective insight with advanced
predictive analytics, business intelligence (BI), and data
discovery solutions.
Accelerate your cloud innovation
Leverage our comprehensive cloud portfolio that can help you
stay at the forefront of developments.

5. Convert Big Data into
Real-Time Insights
Supercharge your solutions with
SAP HANA to help your customers run
on real-time insights
The huge amount of data generated continuously by systems,
people, and devices has the potential to drive new business
value, competitive advantage, and revenue growth. Yet
traditional technologies simply cannot handle these massive
data volumes at sufficient speeds.
The SAP HANA platform uses in-memory computing,
a revolutionary approach that delivers game-changing
performance improvements in transaction processing and
analytics while simplifying the solution architecture.
You can choose to run SAP HANA in an on-premise, hybrid, or
cloud deployment. Building your solutions on SAP HANA can
help you:
• Enhance and differentiate your offerings
• Open up new revenue streams
• Simplify your IT architecture
• Power your customers’ business with real-time insights
Reinvent your real-time business with innovation and
simplicity
Discover how you can create innovative services that help
your customers work smarter and faster with
SAP HANA as a foundation.
Learn more ›
Explore the power of the SAP HANA platform
Read this paper to learn more about Big Data and creating
new business solutions that leverage the power of the
SAP HANA platform.
Learn more ›
Turbocharge data management
Explore SAP database solutions that leverage in-memory,
cloud, and mobile technologies for instant answers to
complex queries.
Learn more ›

6. Extend Your Solutions
with Mobile
Stand out from the competition with
enhanced mobile access, security,
and management
Mobile is a truly transformative technology. The number of
mobile devices around the world continues to soar, matched
by the rising expectations and demands of employees across
all industries concerning the use of mobile technology.
In partnership with SAP, you can quickly embed world-class
mobile technologies into your solutions to provide customers
with anytime, anywhere access to your solution. You can
deliver a clear competitive differentiation by:
• Making your applications mobile: Migrate existing
applications to a secure mobile platform and develop new
mobile offerings
• Managing mobile solutions: Add management and security
functions to mobile applications, devices, and content
• Driving mobile commerce: Enable end-to-end mobile
experiences for consumers
“SAP Enterprise Mobility: Bringing a Cohesive Approach
to a Complex Market”
Download the IDC white paper ›
SAP Mobile Platform
Simplify and unify your customers’ mobile enterprises
and enable them to rapidly and cost-effectively deliver
user-centric mobile apps, mobile documents, and content.
Learn more ›
SAP Mobile Secure solutions
Upgrade your mobile solutions by building on the SAP Mobile
Secure portfolio, enabling your customers to control, secure,
and enrich their mobile devices.
Learn more ›
Mobile apps from SAP for enterprise asset management
Add intuitive, mobile functionality for enterprise asset
management to your solutions to help your asset-intensive
customers maximize asset uptime, safety, and compliance.
Learn more ›
Mobile commerce
Embed mobile commerce functionality and expand your
software portfolio to enable end-to-end mobile consumer
experiences that cover loyalty, shopping, banking, self-service,
and more.
Learn more ›

7. Deliver Market-Leading
Analytics
Unleash the power of collective insight
for your customers
The “Internet of Things” – where smart devices, smart
assets, machines, and people are all interconnected –
is generating massive volumes of potentially valuable data.
With world-class predictive analytics, business intelligence,
and data discovery solutions from SAP, available on premise
or in the cloud, you can connect processes, people, and data
and unleash the power of collective insight through:
• Advanced predictive analytics: Give your customers the
ability to confidently anticipate the future and drive better
business outcomes
• Business intelligence: Extend your solution with a world-leading
enterprise business intelligence platform* from
SAP
• Agile visualizations and trusted data discovery:
Empower your solution users with intuitive exploration
and data presentation features
Predictive analytics powered by SAP HANA
Transform the future with better business insight
using predictive analytics.
Learn more ›
SAP InfiniteInsight® solution
Make sophisticated predictive analytics accessible
to more business users.
Learn more ›
Embed real-time business intelligence
Boost your customers’ decision making by offering
embedded, real-time BI.
Learn more ›
Exploring business at the speed of thought
Empower business users with powerful data
discovery and exploration tools.
Learn more ›
* Forrester Research Inc., The Forrester Wave: Enterprise Business Intelligence
Platforms, Q4 2013, December 2013.

8. Accelerate Your Cloud
Innovation
How SAP can help your company
harness market momentum and deploy
your cloud solutions your way
For application developers and software vendors, the cloud
offers the opportunity to simplify your business model, build
predictable subscription revenue streams, and create a
strong competitive differentiator in a rapidly evolving market.
With 35 million business users around the world already
leveraging our comprehensive cloud portfolio,* SAP is ideally
placed to help you stay at the forefront of developments and
accelerate your own cloud innovation and offerings.
Enriched applications
You can provide even greater customer value by extending
and enriching your software-as-a-service (SaaS) offerings
with our latest cloud-based solutions. These include hosting
the SAP Business One® application, our proven enterprise
resource planning (ERP) software; our market-leading HR
cloud solutions for talent management and collaboration;
and database technologies such as the SAP SQL Anywhere®
suite, on-demand edition.
Proven platform
Built on SAP HANA and conforming to the toughest security
standards in the world,† SAP HANA Cloud Platform is based
on open standards. An easy-to-use development environment
enables you to rapidly create new applications, leverage the
game-changing speed of SAP HANA, and extend cloud and
on-premise applications.
Flexible deployment
Our cloud technology can integrate with on-premise
applications or provide a platform for a 100% cloud-based
solution. So rather than forcing a “rip and replace” approach
to the cloud for you or your customers, SAP is focused on
letting you deploy your cloud solutions your way for maximum
flexibility.
Wherever you are on your cloud journey and whatever your
destination, leveraging our cloud expertise through a
co-innovation partnership with SAP can help you improve
development efficiencies and reduce risk while enabling you
to adapt quickly to changing market dynamics and customer
needs.
* SAP internal database and research.
† SAS 70 Type II certification, ISO 27001 certification, 128-Bit Data Encryption;
WebTrust and PCI-compliant cloud computing.

9. Innovate with SAP
The key SAP technologies that can help
your company accelerate your cloud
innovation Our cloud offerings are built to empower people through a
rich, consumer-grade user experience that is mobile, social,
and global. Because these applications are in the cloud, they
are faster to deploy, easier to adopt, and can be updated as
soon as enhancements become available.
SAP HANA Cloud Platform
Unleash the power of SAP HANA by building, extending,
and running your applications on SAP HANA Cloud Platform,
our in-memory, platform-as-a-service offering.
SAP Business One Cloud solution
Help customers integrate and streamline key processes –
including financials, sales, and inventory – with the affordable
SAP Business One Cloud solution.
SuccessFactors offerings
Empower your customers with cloud-based solutions for
HR from SuccessFactors, an SAP company, that span the
entire employee lifecycle from recruit to retire.
SAP SQL Anywhere suite, on-demand edition
Move your customers’ applications to the cloud quickly and
easily with our data management functionality provided by
SAP SQL Anywhere solutions.

10. Innovation in Action
Learn more about
how SAP can help your
company accelerate cloud
innovation SAP HANA Cloud Platform
Build, extend, and run applications on SAP HANA in
the cloud.
Learn more ›
SAP Business One® Cloud solution
Leverage the full, proven functionality of SAP Business
One – in the cloud.
Learn more ›
SuccessFactors offerings
Deploy cloud solutions for HR that span the entire
employee lifecycle, from recruit to retire.
Learn more ›
SAP SQL Anywhere® suite, on-demand edition
Quickly move your applications to the cloud with
proven data management software.
Learn more ›
Power your innovation strategy with SAP Technology
Incorporate the latest technology innovations from
SAP in your software solutions to accelerate time to
market, lower your development costs, differentiate
your offerings, and generate new revenue streams.
Learn more ›

11. Grow Customer Loyalty
and Adoption
How SAP can help your company extend
and enhance your customer solutions
Loyal customers are profitable customers. So keeping them
satisfied is essential to sustaining your revenues and margins
in today’s highly competitive and dynamic applications market.
Partnering with SAP gives you the opportunity to supplement
your existing offerings with a broad spectrum of market-leading
ERP, data management, analytics, and mobile solutions
that can be deployed either on premise or in the cloud.
This can help you extend your product offerings and increase
your solution footprint at existing customers with very little
investment.
Turbocharge applications
Use the in-memory computing power of SAP HANA to
turbocharge customers’ data management and application
processing speed for huge boosts in performance, and watch
customer satisfaction soar.
Access advanced analytics
Unleash the power of predictive analytics and collective insight
by giving your customers access to a broad set of analytics
solutions from SAP – including the latest tools for analyzing
social media.
Improve the user experience
Ease adoption and improve users’ experience of embedded
SAP technology with our on-premise and cloud-based
solutions for training and learning management.
Supplement your customer service
Extend your own service and support by leveraging the
SAP ecosystem, including the OEM partner network,
the SAP PartnerEdge® program for Application Development,
and the world-class SAP Community Network.

12. Innovate with SAP
The key SAP technologies that can help
your company grow customer loyalty
and adoption
Partnering with SAP enables application developers and
software vendors to deliver high-performance, best-in-class,
highly reliable, and secure solutions with a shorter time to
market and fewer development resources.
SAP HANA
SAP HANA combines database, data-processing, and
application platform capabilities in memory. The platform
provides analytics libraries for predictive, planning,
text-processing, spatial, and business analyses.
Analytics solutions from SAP
Help your customers unleash the power of collective insight by
delivering enterprise business intelligence, agile visualizations,
and advanced predictive analytics to all users – on any device
or platform.
SAP Knowledge Acceleration software
Help ensure that users are properly trained with this
customizable, Web-based learning tool that delivers training
for SAP solutions and ongoing knowledge support.
SAP Workforce Performance Builder software
Help your customers maximize the value of their SAP solutions
with advanced user training delivered wherever and whenever
it’s needed.

13. Innovation in Action
Learn more about how SAP technology
can add new value to your company’s
solutions
Reinvent your real-time business
Discover how you can create innovative services that
help your customers work smarter and faster with SAP
HANA as a foundation.
Learn more ›
Explore the power of the SAP HANA platform
Read this paper to learn more about Big Data and
creating new business solutions that leverage the
power of the SAP HANA platform.
Learn more ›
Turbocharge data management
Explore SAP database solutions that leverage
in-memory, cloud, and mobile technologies for instant
answers to complex queries
Learn more ›
Predictive analytics powered by SAP HANA
Transform the future with better business insight using
predictive analytics.
Learn more ›
SAP InfiniteInsight® solution
Make sophisticated predictive analytics accessible to
more business users.
Learn more ›
Exploring business at the speed of thought
Empower business users with powerful data discovery
and exploration tools.
Learn more ›

14. Benefits at a Glance
How your company could
benefit from leveraging
market-leading SAP
technology
Why innovate with SAP?
SAP is at the heart of today’s technology-driven
revolution, turning innovation
into practical solutions designed to
simplify solution architectures, shorten
development processes, and help our
digitally connected and socially networked
world run better. Here are just a few
reasons why SAP is the right choice as an
innovation partner for your organization:
• Strong position as an industry leader
• Delivery of breakthrough innovation
without disruption
• Reinventing of cloud and database
markets
• Local and global support and services
• Extensive global partner ecosystem
Turn disruptive technologies into
opportunities
• Differentiate your solutions
• Open up new revenue streams
• Reduce development cost and risk
• Accelerate time to market
Accelerate your cloud innovation
• Simplify your business model
• Create new subscription revenue streams
• Deliver rapid innovation for customers
• Reduce development cost and risk
Grow customer loyalty and adoption
• Boost solution performance
• Enhance users’ experience and engagement
• Deliver advanced analytics
• Supplement your customer service

15. Imagine. Create. Innovate.
Explore the art of the possible with SAP
Design thinking workshop
Go beyond discussing development resources, time to
market, corporate goals, and processes, and focus instead
on what really matters: understanding your customers.
Design thinking with SAP can help your company:
• Rethink existing problems to identify innovation
opportunities
• Prioritize initiative objectives and budgets based on
customer value
• Visualize the benefits new technologies can bring to your
business
Explore the art of the possible with SAP and apply for a design
thinking workshop today.
Apply today ›

16. Get In Touch
Contact us today
E-mail us ›
Visit our Web site ›
Read our blogs ›
Watch our YouTube channel ›
Join our LinkedIn group ›
Follow us on Twitter ›
Download “OEM Solutions Guide” ›
Visit SAP Developer Center ›
Next Steps
Partner with SAP
We hope this e-book has given you a
taste of how an innovation partnership
with SAP could help your company
accelerate time to market, lower your
development costs, and generate new
revenue streams.
If you would like any further
information, please visit our
Web site or get in touch.

17. www.sap.com
© 2014 SAP SE or an SAP affiliate company.
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