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Contact:
Sutradhaar, Sanjukta Basu; Phone: 9953936006, 01125087693;
Mailto: sanjukta.basu23@gmail.com; samyuktamedia@gmail...
Contact:
Sutradhaar, Sanjukta Basu; Phone: 9953936006, 01125087693;
Mailto: sanjukta.basu23@gmail.com; samyuktamedia@gmail...
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Social Media Saral (brief)

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A social media marketing service specially for micro, small and medium enterprises in tier two cities, social enterprises, NGOs, SHG Groups etc.

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Social Media Saral (brief)

  1. 1. Contact: Sutradhaar, Sanjukta Basu; Phone: 9953936006, 01125087693; Mailto: sanjukta.basu23@gmail.com; samyuktamedia@gmail.com; www.samyuktamedia.com 1 Project: Social Media Saral Introduction A social media consultancy, content creation, documentation and training project for NGOs, social enterprises and MSMEs (Micro, Small and Medium Enterprises), specially those operating in non-metro, tier two cities and towns of India, to provide them online identity, help them showcase their work, and build their staff capacity, so that they can derive benefit from the use of social media, digital and online communications. Objectives: (1) To create a basic social media portfolio and online communication strategy to help local entities become a part of global online community. (2) Capacity building of an entity’s staff by providing them practical training and interactive workshops on social media. Social Media and its benefits Social Media is a collection of simple, freely available, easy to learn internet based tools and strategies which anyone can use to get connected to people all over the country and the world. This helps in finding bigger platforms and better opportunities for multiple purposes. With social media portfolio an entity would be able to find bigger online market, platform to showcase their work across nation & world. In spite of the easy availability of the technology required for social media, like computers, internet, scanners, printers etc., many organizations still have not started using it because of various myths and perceptions about internet and technology. The project aims at addressing each of these road blocks, demystifying pre conceived notions and simplifying social media. Main activities The project is conducted in house over 7-8 working days under four broad heads 1) Social Media Strategy 2) Implementation 3) Creation of Content for Social Media Portfolio 4) Staff Training. By
  2. 2. Contact: Sutradhaar, Sanjukta Basu; Phone: 9953936006, 01125087693; Mailto: sanjukta.basu23@gmail.com; samyuktamedia@gmail.com; www.samyuktamedia.com 2 the end of this project an organization / establishment would be able to have a digital identity of its own and be able to connect to global online audience. Cost and Logistics requirement  The minimum cost of this activity is ________ for small entities in tier two cities. The price may go up depending upon size of the entity and volume of work.  Cost of travel (from Delhi to city/town where organization is based), budget accommodation, food and local travel for one or two persons for duration of project is extra.  The project would have to be conducted on site by working closely with the organization staff.  The organization should preferably arrange for computers, internet connection, and projector for its staff. However, we also carry our own equipment. How to apply? To apply for this project please write to Sutradhaar, Sanjukta Basu at sanjukta.basu23@gmail.com with your organization’s profile. You can also call Sanjukta Basu at 9953936006 A Sample Case Study We have offered this service to a Kolkata based Micro enterprise and they have been greatly benefited from the same. Please find details of this case study in the link below: http://www.slideshare.net/sanjuktabasu/shilpa-niketans-social-media-portfolio-a-case- study About Samyukta Media Samyukta Media is a social enterprise which provides Social Media Communication Consultancy, Trainings and Media Outreach activities. We are dedicated to the cause of spreading the use of social media amongst unlikely sectors like NGOs, SMEs, Rural and cottage industries etc. Our mission is to take social media, as a powerful tool of communication to every door step at the bottom of the social pyramid. For more details about Samyukta Media please visit www.samyuktamedia.com

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