If you are planning for health startup, Follow this guide

1. HEALTH STARTUP
Digital Marketing Plan!!

2. TYPES OF MARKETING PLAN
 Awareness ( To take the product/service to the
target market)
1. Facebook 2. Twitter 3. Googleplus 4. Linkedin 5.
Youtube ( Guest Interviews)
 Engagement( Convince your customers to try
the product/service )
1. StackOver Flow 2. Github 3. Hacker News 4.
RodinHood 5. LinkedIn 6. Slideshare 7. Scribd
 Conversion (Convert them to use your product
/service Awareness Engagement )
1. Emailer 2. Newsletter

3. AWARENESS AT SOCIAL MEDIA
 Teaser : Something is coming at Facebook page(
Targeting Right customers ) Use Hoosuite
 At Twitter Create a Hashtag about the Site. Best
tools to use Twitterdeck
 Same at G+ ( Most necessary because of SEO
purpose)
 Build a list of keywords and create a Facebook
page using keywords( It will help in Searching & we
will redirect to our Homepage)
 Use Facebook Ads & target the main Audience.

4. ENGAGEMENT( CONVINCE YOUR CUSTOMERS TO
TRY THE PRODUCT/SERVICE )
 Start a discussion about our Product at different sites mentioned
below to let them know about our site. Try to collect the feedback.
1. Health related forum
2. LinkedIn
3. TheRodinhood
4. Stackoverflow
5. Redit
6. Googleplus Groups
7. Create a presentation at Slideshare, Scribd
8. Create an event at Facebook, eventbrite
9. Organize a Meetup
10. Introduce Doctors Guest visit for engagement
11. Connect with your customers on LinkedIn
12. Stumbleupon
13. We can take help from TVF for Homepage branding.

5. CONVERSION
 Build an Email List of Friends & Business Contacts
for Launch.
 Make Email Signup/Subscription Available.
 Start Referrals.
 Start Emailing & RSS
 Newsletter
 Print & Press release.

6. OTHER PAID PROMOTING SERVICES
 Website promotion thorough PPC , Adwords, Mydala,
Groupon.
 Register at alexa & check the users movement ( This
will track, what user is searching for & after he is
searching after visiting our Site at google.)
 CPL ( affiliate Networks)
 Become a sponsor of an event.
 Start a Contest Refer & earn credits
 Dive for Charity.
 Build a List of Keywords to Target in Search Engines.
 Write a Blog ( Use target keywords)
 Survey Monkey
 Use of Fiverr

7. REVENUE IDEAS
 We can earn revenue from Doctors.
 Divide the Customers into 4 Groups ( Normal, Silver, Gold,
Platinum) (Like Shaadi.com)
 Use referral system to earn ( if unable to Pay)
 Point system for customers ( for engagement) Likes Times
points system
 Homepage branding ( Can give few space to medical
companies)
 We can earn revenue from MR for using the name of their
Products.
 For more visibility & attention to customers Query we can
charge some money.
 A special VIP membership plan where will get lifetime
membership plan.
 Organize Live events & show & charge money for tickets.