Department of Business Administration Marketing Management- MGT 201 Assignment-2 Marketing Plan Learning Outcomes: 1. Demonstrate ability to think independently and systematically on the subject of developing the business feasibility assessment of marketing plan development. 2. Formulate overall marketing goals, objectives, strategies and tactics within the context of an organization’s business, mission and goals. 3. Analyze marketing opportunities using environmental scanning market data, measurement, and analysis. NOTE: This assignment has been divided into two parts (Assignment 2 and Assignment-3) Assignment Regulations: · You are supposed to choose a publicly listed company in Saudi Stock Market · You should use references (company website, financial databases, etc…) · While referencing, use APA reference style. · All students are encouraged to use their own words. · If Plagiarism is more than 25%, you will get zero marks. · Submit in word format only Write a Marketing Plan considering the following points PART-A 1. Introduction, Goals and Objectives To introduce this section you should include the "mission statement" of the business; an idea of what its goals are for customers, clients, employees and the consumer. · Introduction about the business. · Business vision and mission · Business objective. · Products and services offered 2. Environmental Analysis Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers. Political- Political situation that persist, their influence on the decisions making process to be evaluated. Social/Cultural- Social/Cultural forces that affect attitudes, interests and opinions. Technological- A brief of the technological factors influencing the overall performance. Economic-The economic factors that dictate how consumers, suppliers and other organizational stakeholders behave within society. Suppliers- Identify the sources for direct purchasing, describing their locations, the frequency of orders and the type and amount of suppliers to be contacted. Competitors- Identify the direct competitors by naming their business, describing their facilities and operations, identifying their share of the consumer market, realizing support for their product and by reviewing the weaknesses of their approach. PART-B 3. Target Market Analysis Identify the target market, describing how the company will meet the needs of the consumer better than the competition does. List out the expectations consumers have for the product. 4. SWOT Analysis Strengths List the strengths of the business approach such as cost effectiveness, service quality and customer loyalty. Weaknesses Describe the areas of weakness in the company's operations, such as government policies and procedures, and management inexperience. Opportunities Examine how proper timing, as well as other factors such as your company's innovativeness, may improve the .

1. Department of Business Administration
Marketing Management- MGT 201
Assignment-2
Marketing Plan
Learning Outcomes:
1. Demonstrate ability to think independently and
systematically on the subject of developing the business
feasibility assessment of marketing plan development.
2. Formulate overall marketing goals, objectives, strategies and
tactics within the context of an organization’s business, mission
and goals.
3. Analyze marketing opportunities using environmental
scanning market data, measurement, and analysis.
NOTE: This assignment has been divided into two parts
(Assignment 2 and Assignment-3)
Assignment Regulations:
· You are supposed to choose a publicly listed company in
Saudi Stock Market
· You should use references (company website, financial
databases, etc…)
· While referencing, use APA reference style.
· All students are encouraged to use their own words.
· If Plagiarism is more than 25%, you will get zero marks.
· Submit in word format only
Write a Marketing Plan considering the following points
PART-A
1. Introduction, Goals and Objectives

2. To introduce this section you should include the "mission
statement" of the business; an idea of what its goals are for
customers, clients, employees and the consumer.
· Introduction about the business.
· Business vision and mission
· Business objective.
· Products and services offered
2. Environmental Analysis
Conduct an environmental analysis that looks at and comments
on your local area and your network of business contacts,
competitors and customers.
Political- Political situation that persist, their influence on the
decisions making process to be evaluated.
Social/Cultural- Social/Cultural forces that affect attitudes,
interests and opinions.
Technological- A brief of the technological factors influencing
the overall performance.
Economic-The economic factors that dictate how consumers,
suppliers and other organizational stakeholders behave within
society.
Suppliers- Identify the sources for direct purchasing, describing
their locations, the frequency of orders and the type and amount
of suppliers to be contacted.
Competitors- Identify the direct competitors by naming their
business, describing their facilities and operations, identifying
their share of the consumer market, realizing support for their
product and by reviewing the weaknesses of their approach.
PART-B
3. Target Market Analysis
Identify the target market, describing how the company will
meet the needs of the consumer better than the competition
does. List out the expectations consumers have for the product.
4. SWOT Analysis

3. Strengths
List the strengths of the business approach such as cost
effectiveness, service quality and customer loyalty.
Weaknesses
Describe the areas of weakness in the company's operations,
such as government policies and procedures, and management
inexperience.
Opportunities
Examine how proper timing, as well as other factors such as
your company's innovativeness, may improve the business's
chances of success.
Threats
List the external threats to the business' success
5. Marketing Mix (4 P’s ) Analysis
Product or Service
Identify the product or service by what it is, who will buy it,
how much they will pay for it and how much it will cost for the
company to produce it, why a consumer demand exists for your
product, and where your product sits in comparison to similar
products/services now available.
Place
Identify the location of your business, why it is located there
(strategic, competitive, economic objectives), your expected
methods of distribution, and timing objectives.
Promotion
Describe the type of promotional methods you will use to spread
the word about your product. Identify techniques such as word
of mouth, personal selling, direct marketing, sales promotion
etc. television, radio, Social media and newspaper ads.
Price
The prices of your products or services that reflects the overall
company strategy. Should be competitive as well as a reflection
of the quality, costs and profit margin.
3