1. Google Panda Updates 2014
This slide is presented by
Reema Saini
SEO by profession.
We offer all Internet Marketing practices
for more visit:
http://www.roundabouttech.com/

3. Google Drops Authorship Rich Snippets From Search
Results. A Bug?

4. Google Punished eBay for Bad SEO Practices,
but It Wasn't Part of "Panda" Update

5. Lawyers Sue SEO firm For Violating
Google Guidelines

6. Google Webmaster Tools To Add
JavaScript Debugging Tool
 Google has announced on the Google Webmaster Central blog that
in the “coming days” they will be releasing a new tool to help debug
your site’s JavaScript issues.
 Specifically, Google is going to show you if they have issues
crawling and indexing your site because of JavaScript
implementation mistakes.
 Google said:
 We have been gradually improving how we do this for some time. In
the past few months, our indexing system has been rendering a
substantial number of web pages more like an average user’s
browser with JavaScript turned on. During this process, they’ve run
into several frequent problems that may “negatively impact” your
pages from ranking in the search results. Google has listed out
some of those problems, so one would assume the new tool that
Google is working on would highlight these issues to webmasters.

7. Bing To Shut Down Webmaster
Forums
 May 28, 2014 at 9:41am ET by Barry Schwartz
 Bing is shutting down their Bing Webmaster Forums by the end of this
month or early June.
 Duane Forrester of Bing said that the forums were turning into the place
Bing expected and they have decided to shut it down to give them the “time
and resources to focus energies in other directions.”
 So what are you going to do for support now when it comes to Bing? Well,
the Bing forums was rarely a good place to get Bing support. It really was
not.
 Duane said:
 For general questions, our Help & How To section is built to handle the top
line stuff. This includes housing our Webmaster Guidelines and deeper
dives on how to use our tools.
 For deeper conversations, our Webmaster Blog will continue to publish
weekly, with comments open to all who wish to participate on the posted
topics.
 If there is a problem with Webmaster Tools, or with how Bing is interacting
with your website, as usual, our email support exists to offer help in
legitimate cases.
 Otherwise, there are a number of communities online today that house
exactly the expertise folks seek. We participate at WebmasterWorld, and
encourage folks to engage the community at large with questions.

8. Why Google Sends More Traffic Than
Its Search Market Share Suggests
 May 28, 2014 at 9:00am ET by Danny Sullivan
 How can publishers receive a greater percentage of search traffic
from Google than the market share Google has in the U.S.? It’s
likely due to what I call “The Recirculation Gap” and how Google
probably “recirculates” searches back into itself less than Yahoo and
Bing.
 Every month for ages, it seems the same. comScore releases a
“U.S. Search Engine Rankings” report that shows Google with
around two-thirds of the market. That suggests to some that
publishers should get two-thirds of their search traffic from Google.
But they don’t. Publishers commonly report getting more than this,
sometimes much more.
 This oddity is in the news again after being largely forgotten for
years, because the folks at Conductor are out with a “Why You
Shouldn’t Trust comScore’s Numbers for Search Engine Market
Share” white paper.

9.  The paper notes that based on Conductor’s analysis of 100 million
search engine-related visits to its clients’ web sites, Google sends
85% of search traffic, not 68% as you might think based on
comScore’s most recent figures. Both Yahoo and Bing send less
traffic than some might expect:
 The issue is that Conductor is doing an apples-to-oranges
comparison. Or maybe tangerine-to-oranges. comScore’s figures
might seem to be measuring the same thing as Conductor’s, but
they’re not.
 comScore: Measuring Searches “Pre-click” Or “Before-The-
Click”
 The figures from comScore look at the actual number of searches
happening at each of the major search engines.
 It doesn’t matter where someone goes after clicking on a search
listing. comScore is rooted in the “before-the-click” behavior. Any
search gets counted; destination doesn’t matter.

10.  The Recirculation Gap
 As a result, Conductor is not getting the full picture of what’s
happening with all those searches that comScore is seeing. To me,
that’s the primary reason why a “gap” seems to appear.
 As I said earlier, this issue is ages old. That last time it got serious
attention was in 2006, when Rich Skrenta wrote about Google’s
“true market” share being 70%, when measurement service Hitwise
was reporting it as 40%. And as I wrote about it at the time:
 But a search for something on Yahoo Sports? That might be
counted as a “search,” and it is — but it’s not the type of search that
would register with site-based metrics. The searcher might stay
entirely inside Yahoo. I’d written and spoken about the gap even
before then and talked about how some of it is probably due to
recirculation back into a search engine. So let me finally put a name
on it: “The Recirculation Gap” along with a definition:
 The Recirculation Gap: The difference between the share of
searches a search engine handles and traffic it sends to third
parties. Search engines with the biggest position gap likely favor
themselves more. That makes Bing the leader among the major
U.S. search engines, with a 13% gap. Google, as has been the case
for years whenever I’ve looked at such gaps, favors itself the least.
It has a -18% gap.

11. Google Comparison Ads Under Fire In
UK
 Jun 2, 2014 at 8:57am ET by Greg Sterling
 The UK financial services industry
regulator Financial Conduct Authority is taking a
closer look at Google Comparison Ads. UK price
comparison sites have complained that Google is
unfairly competing with them by placing its own
“product” at the top of search results.
 Comparison Ads, which operate on a CPA basis,
are one form of AdWords. Below is an example of
how the ads look in US search results: