Vespa 946 Emporio Armani India Launch - Press Release

1. Vespa strengthens its Italian heritage in India
Brings Vespa 946 Emporio Armani & Vespa’s 70th
anniversary special edition to the geo
 The Vespa 946 Emporio Armani is the epitome of luxury signifying the best of Italian
design
 Vespa 70th
Anniversary Edition celebrates the journey of an iconic brand
Pune, November 15th
2016: The Piaggio Group today expanded its portfolio for Vespa in India
by unveiling two exclusive products in the country - the Vespa 946 Emporio Armani and Vespa
70th
anniversary special edition. These bikes not only symbolize elegance, style and
sophistication but are also synonymous with Italian craftsmanship. These iconic bikes will add to
Vespa’s signature portfolio in India. The Vespa 946 Emporio Armani will be available in India as
CBUs and will be sold through Piaggio Group’s Motoplexs. The Vespa 70th
anniversary edition
will be produced in India and will be available through wide network of Vespa dealers across India
Vespa 946 Emporio Armani:
The Vespa 946 Emporio Armani, was developed jointly by Giorgio Armani and Piaggio to
celebrate two of Italy’s most established symbols of style and creativity. To mark the year 2015
– the 40th anniversary of the foundation of Giorgio Armani and the 130th
birthday of the Piaggio
Group – Emporio Armani designed a special version of the Vespa 946. In keeping with Armani’s
signature subdued colour palette, the designer has come up with a special combination of greys
with subtle hints of green visible only under particular light conditions for the project.
The name ‘Vespa 946’ alludes to the year – 1946 – that this scooter, which has become popular
around the world, was first made. The design of the new Emporio Armani is a modern
reinterpretation of the original Vespa style. The metallic parts have been treated in order to convey
a matt effect in line with the body finishings.The words ‘Emporio Armani’ appear on the side, while
the iconic eagle logo of the brand sits above the headlight.
The Vespa 946 Emporio Armani is about technology as well as style. It comprises of aluminium
cylinder blocks, brown leather finishing, luxury accessories, electronic riding controls which also
interface with the latest internet devices. In addition, the innovative four – stroke electronic
injection engine, with enhanced fuel economy and minimal emissions makes this two wheeler an
ideal choice for city riding.
The 220 mm double disc brake, two-channel ABS braking system and large 12 inch wheels
guarantee maximum safety on the road.
On this occasion Mr. Stefano Pelle, Managing Director and CEO, Piaggio Vehicles Private Limited
(PVPL), said, “The Vespa 946 Emporio Armani brings together two well-known Italian brands
which have achieved iconic status world over. We are delighted to bring this exclusive bike to our
patrons in India who can truly comprehend and appreciate the luxury appeal of the bike. Crafted
to perfection this bike has a classic design aesthetic with a contemporary twist”.

2. The Vespa 946 Emporio Armani is priced at Rs 12,04,970 /- (Rs Twelve lakhs four thousand nine
hundred and seventy only) Ex Showroom Pune.
Vespa 70th
Anniversary Edition:
To commemorate the 70th
anniversary of the Vespa, the Piaggio Group is paying homage to the
most beloved scooter of all times with a special edition – The Vespa 70th
Anniversary Edition.
With this, the Piaggio Group celebrates the heritage of a vehicle that has surpassed its
performance of agile and fun city commuting to achieve a cult status across the world.
In India, Vespa is marking the 70th
anniversary of the brand by unveiling a special edition of the
Vespa VXL from its current portfolio. The bike has been personalized with special features which
reflect its Italian heritage.
The Vespa 70th
Anniversary Edition comes with an exclusive ‘Azzurro 70’ body colour, the new
brown leather pattern seats with white stitch work and embossed 70th
Anniversary logo in the seat
making it stand out from its contemporaries, the fly screen, the chrome rear carrier, the chrome
Perimeter guard with integrated pillion footstep, special glossy dust grey allow wheels and the
Chrome Vespa 70th
Anniversary logo on the glove box augment the chic look of the bike adding
a sense of Italian style.
Commemorating the 70th
anniversary of the Vespa, Mr. Pelle added, “Since the inception in 1946,
Vespa has been an icon of mobility in the two wheeler segment, a true global brand that has
brought varied cultures together, uniting them under one passion. With the Vespa 70th
Anniversary Edition, Piaggio pays a tribute to that iconic vehicle that has changed the face of
scooters forever. This bike unites all characteristics of Vespa over the years, emphasizing Italian
design, culture and heritage”. He further added, “It brings us immense pleasure to introduce the
Vespa 70th Anniversary Edition here in India and we hope to replicate the success achieved in
other countries also here”.
The price of the Vespa 70th
Anniversary edition is Rs 96,500/- (Ninety Six thousand five hundred
only) Ex Showroom Pune.
About Piaggio Vehicles Private Limited:
Piaggio Vehicles Private Limited (PVPL) is a 100% subsidiary of Piaggio Group, founded in 1884,
leader of the European powered two-wheeler market. The Group manufactures scooters and
motorcycles as well as three and four wheeled commercial vehicles with an impressive portfolio
of brands including Piaggio, Vespa, Aprilia, Moto Guzzi and Apé.
PVPL commenced its India operations in 1999, with the launch of the Apé, which became India’s
favorite three-wheeler brand in a short span of time.
Piaggio invented the Vespa in 1946. Having successfully established itself in the world wide two
wheeler segment, Vespa was launched in India in April 2012. The Company has a state-of-the-
art plant in Baramati, Maharashtra, where it manufactures the iconic Vespa alongside the newly
launched Aprilia SR 150 and also manufactures a range of 3 and 4 wheeled commercial vehicles
at a separate manufacturing facility in Baramati
For information on the Piaggio Group please visit the piaggiogroup.com web site.