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Hugo boss aw12 shop-by-video feature

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Sachin Mathews
Sachin Mathews

Hugo Boss AW 2012 Holiday Shop by Video, this was as seen in India

Technology
1 of 6
HUGO BOSS Holiday Emailer + Shop-by-Video AW 2012
Emailer sent to Newsletter subscribed customers
Click on the emailer and collection page with only video opens, Load time of video = 3 sec on 2 MBPS connection in India http://www.hugoboss.com/de/en/collection.php?wk=nl.2012.20121209_FN_XMAS12_NL.content.video
Click “Shop-by-Video” at the bottom of the video and a lightbox window appears with the products featured in the video
Click on “Shop in Store” under the product and it asks for permission to access locations http://www.hugoboss.com/de/en/storeLocator/
Once location is detected it throws up the nearest store location where the product is available

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Hugo boss aw12 shop-by-video feature

  • 1. HUGO BOSS Holiday Emailer + Shop-by-Video AW 2012
  • 2. Emailer sent to Newsletter subscribed customers
  • 3. Click on the emailer and collection page with only video opens, Load time of video = 3 sec on 2 MBPS connection in India http://www.hugoboss.com/de/en/collection.php?wk=nl.2012.20121209_FN_XMAS12_NL.content.video
  • 4. Click “Shop-by-Video” at the bottom of the video and a lightbox window appears with the products featured in the video
  • 5. Click on “Shop in Store” under the product and it asks for permission to access locations http://www.hugoboss.com/de/en/storeLocator/
  • 6. Once location is detected it throws up the nearest store location where the product is available