FA 102A, Project 2, Oct 14

1. FA102a, Research, Product
Proposal and Brand
Development
Music Streaming Device Chip Sabrina O’Neil

2. “Internet radio without the web”
http://www.kurzweilai.net/internet-radio-without-the-web
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Research

3. “Technology that downloads high-quality
personalized music while connected to WiFi
and caches it for mobile use.”
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Research

4. “Monitors what you have listened to or
skipped and even the time of day.”
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Research

5. Does not use up monthly phone data usage
or require constant internet access
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Research

6.  Connects to device or headphones
 App downloadable for Apple and Android
 Pay a small monthly or yearly fee
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Future Product or Service
Music Streaming Phone Case

7. Frustrations
• Doesn’t have a lot of
money
• Goes over on cell
phone data every
month
• Wants to discover new
music
Music Streaming Device Chip Sabrina O’Neil
Assignment 02 / User Persona Research
Goals
• Study
• Travel
• Hang out with friends
• Surf
• Skate
Meghan, 20 / Adventurous student

8. Music Streaming Device Chip Sabrina O’Neil
Assignment 02 / User Persona Research
James, 35 / Busy working commuter
Frustrations
• No service on subway
• Purchasing music
online is too expensive
• Phone storage is too full
to store music
Goals
• Work/write
• Relax
• Go out with friends
• Workout

9. Music Streaming Device Chip Sabrina O’Neil
Assignment 02 / User Persona Diagram

10. Music Streaming Device Chip Sabrina O’Neil
Assignment 02 / User Persona Portrait