The document summarizes a 30-day media analysis of South African elections coverage from March 7th. It finds that the ANC dominated conversation volume over the past month. President Ramaphosa had the highest net sentiment but also received 60% of the month's coverage along with former President Zuma. COPE received the most negative sentiment for criticizing Ramaphosa's stance on land reform. The GOOD Party had the largest positive sentiment but low volumes. State of the Nation Address 2019 was the biggest driver of political news and discussion over the 30 days. The document also provides data on top political parties and leaders by volume and sentiment.

1. “DATA IS ONLY VALUABLE ONCE
YOU ARE AWARE OF ITS MESSAGE”
TONYA KHOURY | ACUMEN MEDIA

2. MEDIA ANALYSIS
#Elections2019
30 Day Case Study

3. OVERVIEW
• Over the past month, the ANC has dominated the volume of conversation and
#PresidentRamaphosa comes up as the top net sentiment.
• #JuliusMalema is one of the biggest political leaders by volume however #Ramaphosa and #Zuma
take 60% of the month’s coverage. #Zuma is largely due to people referring back to his regime and
the ongoing #StateCaptureInquiry but also because he is now active on social media;
• COPE has the most negative sentiment over the month due to calling #Ramaphosa a #SellOut and
his controversial take on #LandReform
• The #GOODParty has the largest positive sentiment but the volumes are low;
• #SONA2019 made the biggest on politics and electioneering over 30 days.

4. TOP POLITICAL
PARTIES BY
VOLUME
THIRTY DAYS AT 7TH MARCH 19www.acumenmedia.net

5. TOP POLITICAL
LEADERS BY
VOLUME
THIRTY DAYS AT 7TH MARCH 19www.acumenmedia.net

6. TOP POLITICAL PARTIES BY
SENTIMENT
THIRTY DAYS AT 7TH MARCH 19www.acumenmedia.net

7. TOP POLITICAL
LEADERS NET
SENTIMENT
THIRTY DAYS AT 7TH MARCH 19www.acumenmedia.net

8. POLITICS IN ONE SLIDE
THIRTY DAYS AT 7TH MARCH 19www.acumenmedia.net

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