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Writing a business_plan


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Writing a business_plan

  1. 1. I. Cover Page Happy Island Toronto 3-4-23 080-xxxx-xxxx (Tel) (Email) Prepared By Group A and Brine(Boss) Submitted To: Goldman Suchs
  2. 2. II. Executive Summary This business type is amusement park, and name is “Happy Island”. The objective is making people of the world happy and laughing. We’ll borrow money from the local bank after that we’ll build it. In addition, we have to employ about 500 workers. This program will make development of economy. There are many amusement park in the world, so we have to reflect about proprietorship like mascot character and attraction. We’ll make original character and attraction. We need about $5,000,000 for personnel and construction cost. Effect of the money on the business will use for extension of this park and some events. III. Table of Contentss IV. The Business A. Description of the Business Our business is amusement park, so we have to advertise our business on TV, magazine and newspaper all over the world. In addition, we have some services for first month. Industry of Entertainment is the only business what was successful when it was the Great Depression. B. Industry Analysis ・Is it a fad? No. ・Is it seasonal? All season are OK. ・Is it increasing or decreasing? This is increasing. ・Does it simply grow with the population? Yes. ・Is the market always there, always the same? The base is the same, but we have original character and attraction. ・What are the factors affecting the growth of the market, and of market share? Construction and personnel cost, Goods, ・Where are they located? It locate in foreign country. ・How large is the market? It is similar to Disney Land. ・What are their characteristics? They are many original attractions.
  3. 3. ・What percentage of that market is the business' share? Graph 1 Construction Cost (15%) Personnel Cost(40%) Goods Store(25%) Insrance (15%) The Other (5%) ・Who are the potential customers for the business' product or service? They are people of the world. C. Vision Statement Borrow a much money at a bank and, establish a building in the while. D. Vision Trigger We make a pleasure for children, old man and woman by happy island. Amazing, Delight, Dream. Creating a new entertainment. C. Mission Statement A road to the goal is that the children are bursting with energy. Our mission statement is turnover of our amusement park reaches three hundred million yen. D. Business Objective Our mission statement is turnover of our amusement park reaches three hundred million yen.
  4. 4. V. Business Operations A. Marketing Amusement Attraction Happy Island will construct amusement attraction: ● Ferris wheel ● roller coaster ● merry-go-round ● haunted house ● go-cart ● coffee cup ● free fall ● and so on We will construct only one Ferris wheel, go-cart and coffee cup but two or more scary ride such as roller coaster and free fall and haunted house in amusement park. We will check amusement attractions in amusement park for customer's peace of mind. And we will think new amusement park attractions after amusement park will be opened. Parade and Show Happy Island will run two or three times parade and show every day. Parade and Show of Happy Island will do participatory parade and show for our customer's a more excitement. And Happy Island will change content of parade and show on a regular schedule. Restaurant, cafe and Store We will construct one or two fine restaurants, two or three family restaurants, two or three cafes and two or more stores. Fine restaurant and family restaurant can eat lunch and dinner. Fine restaurant can eat a full-course meal unchanged other fine restaurant. Also, family restaurant don't change other family restaurant's price. Cafe fits coffee break in amusement park. Store is sold light meal such as sandwich and munch, coming-home present such as goods and sweet treat. Price Our amusement park change price of admission with age. First, customers of between the ages of 0 and 6 cost 10 Canadian dollars a day. Next, customer of between the ages of 7 and 15 cost 20 Canadian dollars a day. Finally, customer of between the ages of 16 and over cost 40 Canadian dollars a day. We think enjoyable payment method among people of all ages. Price setting of restaurants and cafes don't change price setting of other restaurants and cafes. For example, price setting of family restaurant's lunch is between 7 and 14 Canadian dollars with set menus. In addition, cafes is between 2 and 5 Canadian dollars with a cup of coffee. Additionally, Stores is sold various goods on various price. There are all sorts of price of goods.
  5. 5. Place Toronto is considered a very cosmopolitan city. There are a lot of unique building that have attracted attention on architectonics in Toronto. And, we will build amusement park in a lot of unique building that have attracted attention on architectonics in Toronto. We must search land for we will build our amusement park. And, our amusement park will don't have to lose a lot of unique building that have attracted attention on architectonics in Toronto. By doing this, wonderful new building will join in Toronto. Promotion Happy Island will be promoted with a variety of marketing methods: By degrees, we will start promotion one month before a grand opening. Contents of promotion will advertise on the Internet, mobile Internet. We will not advertise on TV, for commercial on TV cost a small fortune. We will only use advertisement on Internet and mobile Internet, for we think that this way will become fully effective. Also, we will give service with mobile phone. If customer become a member of mobile phone, we will present simple coupon for all members. One and three-year sales forecasts are presented in Table 3 together with anticipated promotional costs. TABLE 1 One And Three­year Sales Forecasts And Related Promotional  Costs Years    Sales Revenue Promotion Cost (million) (million) One  1,000 200 Two 1,500 250 Three 2,000 320
  6. 6. B. Competitive Analysis The prospective owner conducted a personal survey to obtain the information presented in the following competitive analysis and in Exhibit 2, Competitive Analysis. There are no amusement parks except our amusement park in Toronto, but there are various entertainment centers in Toronto. Entertainment centers in Toronto will be our competition. Air Canada Centre Air Canada Centre is gymnasium. NHL's The Toronto Maple Leafs and NBA's Toronto Raptors are Air Canada Centre-based team. The Toronto Male Leafs has one of the most proudest history, along with Montreal Canadiens. Therefore, The Toronto Male Leafs is the most popular NHL's team. Also, Toronto Raptors `is the only Canadian team in the NBA. There is 5,200 capacity show house in Air Canada Centre. Show house in Air Canada Centre can respond to Concert, Broadway and so on. Rogers Centre Rogers Centre is baseball park. MLB's Toronto Blue Jays is Rogers Centre-based team. Toronto Blue Jays is the only Canadian team in the MLB. Rogers Centre is the world's first stadium that has movable roofs. Rogers Centre's capacities are 50,516 people in baseball and 53,506 people in football. Also, Rogers Centre curtains off inside the stadium, and Rogers Centre is concert venue. Toronto Eaton Centre Toronto Eaton Centre is large shopping mall and composite-type offices. In Toronto, in the number of visitors, Toronto Eaton Centre place that is the most popular visitors. Also, Toronto Eaton Centre has is the largest store area in east Canada. In the number of stores, Toronto Eaton Centre is second greatest scale after Square One Shopping Centre in east Canada. Canadian National Tower Canadian National Tower is tower for connection and sightseeing. Canadian National Tower is 553.33 meters high, and there are four observatory in Canadian National Tower. Thus, Canadian National Tower popular tourist attraction in Toronto. In building of self-support type, Canadian National Tower had been the most highest tower during 32 years between open and 2007. Exhibit 1, Competitive Analysis, compares important competitive factors of the ice cream businesses discussed above with Fast ‘n Fresh Premium Ice Cream Parlor.
  7. 7. Exhibit 1 Items Happy Island Air Canada Rogers Centre Toronto Canadian Centre Eaton Centre National Tower Category Amusement Sports and Sports and shopping mall observation park theater venue theater venue tower Eating Place Yes Yes Yes Yes Yes Price 40 Canadian No Pattern No Pattern No Pattern About 20 dollars Canadian dollars National No No No No No Chain Years In Start-Up Eleven Twenty One Eighteen Thirty Five Business Reputation Unknown Excellent good Excellent good C. Legal Structure Happy Island will be operated as a sole-proprietorship owned by Group A and John Brine Entrepreneur. qq D. Management Expertise The owner, Group A and John Brine Entrepreneur, has founded four highly successful amusement businesses in the Canada and U.S.. The owner holds an undergraduate computer science and engineering degree, the University of Aizu, Aizuwakamatsu City. Also, Group A Entrepreneur holds an MBA from the School of Entrepreneurship, Harvard University, Cambridge city. Group A and John Brine Entrepreneur’s extensive business enterprises have used several reputable Toronto professionals who provide business services. These include the Goldsmith Insurance Agency, Jerome and Company CPAs, and Jensen, Barker, and Symthe law firm. The owner has had a long term banking relationship with Valley City National Bank. Group A and John Brine Entrepreneur is also a highly regarded consultant to amusement businesses in Canada and U.S.. Although consulting income is not included in the financial projections of this plan, Group A and John Brine Entrepreneur usually consults five hours per week at $80/hr plus travel expenses; fee for a day’s consulting is $550 plus travel expenses. E. Support Personnel Most of the employee employs the part-time job. Student employees will earn $8,00/hr. initially with an opportunity for pay increases.
  8. 8. VI. Financial Planning Tools A. Financial Information The following objectives are for the first three years of Happy Island: 1. Owner draw of $12,000,000 in Year 1. 2. Cash balance of $29,277,000 end of Year 1. 3. Owner draw of $12,000,000 in Year 2. 4. Cash balance of $15,614,000 end of Year 2. 5. Owner draw of $16,000,000 in Year 3. 6. Cash balance of $6,918,000 end of Year 3. 1. Sources of Money. This is a title. 2. Personal Funds. The owner will invest $95,000,000 into the business. 3. Loans. The owner will borrow $95,000,000 from Valley City National Bank as a five-year revolving line of credit at 10%. 4. Equipment/Supplies. The majority is basically used for construction expenses. 5. Available Cash. Total of sources of money. 6. Uses of Cash. Title. 7. Security Deposits. Security and other deposits will include $5,000,000 for lease-related deposits, $2,000,000 for utility deposits, and $2,000,000 for miscellaneous deposits for a total of $9,000,000. 8. Signs. Happy Island will have extensive Riverside Faire approved signage on all four side of the building. Signage and installation will cost $8,200,000 according to an estimate by Valley City Quality Sign Co. 9. Leasehold Improvements. Net leasehold improvements after the $100/sq.ft. allowance by the landlord will total $7,500. This estimate was provided Repairing cost minor improvements. 10. Business License Fee. The business license fee based on business revenue (2% of gross revenue) will be $3,000,000 (License and Permits Office, Valley City).
  9. 9. 11. Insurance Premiums. Goldsmith Insurance Agency, Valley City, estimated annual premiums at $6,000,000. These premiums will cover business liability, property damage, workman¡Çs compensation, and all other types of insurance. 12. Office Expense. This item includes all office-related expenses including copying and paper supplies. The owner will perform office duties. Total is estimated at $2,000,000 annually based on the owner¡Çs previous experience. 13. Advertising And Promotion. $7,000,000 will be allocated to the advertising and promotion campaigns discussed in the Marketing section above. 14. Real Estate/Other Taxes. Real Estate and Personal Property taxes will total $3,700/year. 15. Miscellaneous Expenses. $8,000,000 has been estimated 16. Payroll. Wages total $46,200. This total includes 121 winter workdays, with one employee working 5 hours a day at $8.00/hour. It also includes 201 summer workdays, with two employees each working five hours a day at $8.00/hour. Payroll includes the manager¡Çs annual salary, employer taxes such as FICA, unemployment insurance, and workers¡Ç compensation, but does not include withholdings. 17. Payroll Taxes and Benefits. These are estimated to be $9,240,00, 20% of wages and include FICA, scholarships, and manager benefits. 18. Owner¡Çs Draw. This information is $1,000,000 per month or $12,000,000 annually. This amount is increased in future years. 19. Total Expenditures. $50,000,000. VII. Summary Happy Island will be successful. This business plan has documented that the establishment of Happy Island is feasible. All of the critical factors such as industry trends, marketing analysis, competitive analysis, management expertise, and financial analysis support this conclusion. We win without fail !!!
  10. 10. VIII. Supporting Documentation 1. Resume Person talented in sports. 2. Letter of Recommendation It doesn't relate to us. 3. Special Awards, Achievements One in 10,000 is free. Achievements is a profit 10 billion yen a year. 4. Newspaper and Magazine Clippings Happy Island open !!!!!!!!!!!!!!!! Come on. 5. Additional Relevant Information Supporting Your Business Couple is half the price.