1. How Amazon Works
s1150049 Kazuya Oguma
s1150033 Ryo Ueno

2. Outline
 Introduction
 Amazon Technology
 Amazon e­commerce
 Amazon's customer tracking
 Amazon's new endeavor

3. Introduction
 Amazon.com is the huge e­commerce
site.
 Founded by Jeff Bezos.
 This site started selling books in 1995.
 The important technic of this site is
“ Customer tracking” using Cookie on
user's computers.

4. Amazon Technology
 Amazon.com is Linux­based.
 The data warehouse of this
site is very large, and about
divided into three functions
that are query, historical data,
and ETL (extract, transform,
and load).
 This site is using SSL protocol
with Netscape secure
commerce server for safe
dealing.

5. Amazon e-commerce
 The seller can use Amazon platform:
 Amazon.com
 Amazon Marketplace
 Amazon zShop
 Amazon Auction
 Amazon Advantage
 The web site honor can use Amazon
Associate to earn some money

6. Amazon's customer tracking
 Amazon have customer tracking system
 Amazon can recommend products that
customer might likely buy it.
 Users can customize the recommendations via
sending more informations.
 Amazon is considered as to be illegal for
gathering informations on people who have not
agreed to that.

7. Amazon's new endeavor
 Amazon supports users to make
community
 Amazon Turk
 Amazon produced other web services
 A9 search engine
 Amazon Services