3. About Started by McDonalds Ventures to bring traffic to the company. Budget conscious Each Kiosk has 630 DVDs representing around 200 different titles. $1 a day rentals 22,500 Kiosks nationwide
4. How Information Systems enabled the Redbox Business Model Each Redbox has a modem Redblog A corporate blog offering consumer insights on the products Search feature and genre classification Patented technology that allows DVDs to be returned to any Redbox.
5. Supply Chain Business partnership with Flextronics Planned and implemented the strategy Scalability Patented installation of DVDs Server-Side Software to manage inventory
6. A Comparison This shows Redbox’s disruptive innovation and competitive advantage.
7. Conclusion The Redbox business model may be unsustainable High fixed costs compared to Netflix Fewer titles to chose from on-site Movie studio pressures Late adopters of Netflix may adapt. More atoms than bits
Editor's Notes
State: disruptive technology to low-end usersKeep the DVD after 25 days
