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Nonprofits: How to Create a Virtual Challenge Fundraising Campaign

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Learn how to set up a virtual challenge for your nonprofit on GiveSignup | RunSignup. We also go through quick hits on the best donations, fundraising, and website features that help your organization raise more and engage supporters.

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Nonprofits: How to Create a Virtual Challenge Fundraising Campaign

  1. 1. Virtual Challenge Events Raise Money and Engage Supporters
  2. 2. Agenda ▷ Virtual Challenge Overview ▷ How to Create a Virtual Challenge on GiveSignup/RunSignup ○ How to Set Up Results for a Reading Challenge ▷ Quick Hits: Nonprofit Virtual Challenge Edition ○ Donations & Fundraising ○ Website Design ▷ Q & A 2
  3. 3. Virtual Challenges Raise money and engage supporters
  4. 4. The Numbers 4 986 Virtual Challenges 223,935 Registrations $8.9 Million Raised
  5. 5. Why do nonprofits like virtual challenges? 5 ▷ Raise Money Now ○ Can charge higher registration fee for a challenge vs. virtual race ○ We typically see higher fundraising for challenges ▷ Engage Supporters ○ Engage supporters throughout challenge & educate them on your mission ▷ Grow Contact & Donor Database ○ Incentivize supporters to challenge their family & friends
  6. 6. Should my nonprofit do a virtual race or virtual challenge? 6 ▷ Do you have a creative idea? ○ Make your you can connect your cause with your challenge. ▷ Does your nonprofit have bandwidth? ○ Challenges require more set up and management time than virtual races. ▷ Do you have an annual event that you have to cancel? ○ We recommend that you Go Virtual for a regular event. ▷ Can I do both? ○ Yes! Plus you can cross-promote and upsell with multi-race bundles.
  7. 7. Nonprofits + Timers/Event Management Companies 7 ▷ Don’t have bandwidth but want to do a challenge? Timers and event management companies can help! ○ Challenge Set Up ○ Website Set Up ○ Results Management ○ Swag Fulfillment & Shipping
  8. 8. Create a Virtual Challenge Getting Started
  9. 9. www.givesignup.org www.runsignup.com ▷ Click Get Started Free >> Create Run/Walk/Ride or Create Race ▷ Use your RunSignup login or create an account 9
  10. 10. givesignup.org/challengehub 10
  11. 11. Race Wizard 11
  12. 12. Configuring Your Virtual Challenge Set Up Setting up a Reading Challenge
  13. 13. Today’s Nonprofit Case Study: Indigenous Education Foundation of Tanzania 13 ▷ Connect your cause to your challenge ○ IEFT operates a secondary school in a village in Tanzania. A reading challenge connects to their cause: providing high-quality education to an underserved community.
  14. 14. 14 RaceDay Tools >> Virtual/Challenge Results >> Configure Virtual Results
  15. 15. 15 Virtual Result Settings
  16. 16. 16 Activity Types
  17. 17. 17 Goals
  18. 18. 18 Milestones & Badges
  19. 19. 19 Custom Badges ▷ 300 px x 300px (for GIFs) ▷ Connect your badges to your challenge ▷ Custom badge design ○ Canva (free or $9.95-$12.95/month for premium images & GIFs) ○ Open Badge Designer (free)
  20. 20. 20 How to Create Custom Badges
  21. 21. 21 Milestone Notifications
  22. 22. 22 Milestone Notifications
  23. 23. 23 Results Edit from the Results tab on your Website.
  24. 24. 24 Results
  25. 25. 25 Results
  26. 26. Donations & Fundraising How to Raise More
  27. 27. 27 Flexible Fundraising Options Fundraising >> Individual Fundraising >> General Settings
  28. 28. 28 Default Fundraising Goal Fundraising >> Individual Fundraising >> General Settings
  29. 29. 29 Donation Levels Donations >> Setup >> General Settings
  30. 30. 30 Free Facebook Fundraiser Integration Fundraising >> Facebook Fundraisers >> Setup
  31. 31. 31 Milestones, Badges, and Fundraiser Confetti Fundraising >> Individual Fundraising >> Fundraiser Rewards
  32. 32. 32 Demo
  33. 33. Free Websites Website Features for Nonprofits
  34. 34. 34 Custom Content Race >> Race Page >> Custom Sections
  35. 35. 35 Custom Content
  36. 36. 36 Custom Content Display Race >> Race Page >> Custom Content Display
  37. 37. 37 Menu Order Race >> Race Page >> Menu Order
  38. 38. 38 Cover Page Race >> Race Page >> Cover Page
  39. 39. 39 Cover Page - Donation Goal
  40. 40. 40 Cover Page - Overall Challenge Goal
  41. 41. 41 Cover Page - Top Fundraisers
  42. 42. 42 Domain, Subdomain or short URL Race >> Race Page >> Domains Race >> Race Page >> Race URL
  43. 43. 43 Email Capture Email Marketing >> Manage Lists Email Marketing >> Email Capture
  44. 44. 44 Email Capture
  45. 45. 45 Demo
  46. 46. Want to Learn More?
  47. 47. Current and Upcoming Education Opportunities & Resources 47 ▷ givesignup.org/challengehub ▷ Fall Cram Session: https://runsignup.com/FallCramSession ▷ Activity For Good ○ https://runsignup.blog/2020/08/04/creating-a-virtual-challenge-from-scratch-step-2-marketing-101/
  48. 48. Thanks! Any questions? If you want to learn more, visit https://givesignup.org/challengehub 48
  • mmarer

    Aug. 27, 2020

Learn how to set up a virtual challenge for your nonprofit on GiveSignup | RunSignup. We also go through quick hits on the best donations, fundraising, and website features that help your organization raise more and engage supporters.

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