Agile mash-up with the 4Qs Framework. Mashup by Wouter Delbaere.

copyright © runfrictionless 2018
>AGILE
MASHUP
WITH THE 4Qs
ASIA PACIFIC JUNE 2020
MASHUP BY WOUTER DELBAERE
FRAMEWORK

>IN THE PAST
MAN HAS
BEEN FIRST;
IN THE FUTURE
THE SYSTEM
MUST BE FIRST

>
>1.0
2.0
3.0
4.0
FULL ARTICLE
PODCAST VIDEO
4Qs FRAMEWORK
4Qs BOOK

>
Wouter Debaere is a FinTech
entrepreneur with 15 years of
experience, and a foundation in
infotech. Wouter has run a
RegTech business, looking after
200 banks as clients across 10
Asia-Paciﬁc countries. Outside
of work, Wouter enjoys
triathlon and coaching.
LINKEDIN >

>
In his own 🙏 words,“It was as
though the two frameworks
were written by the same
people”.
In mid-2020, Wouter Debaere
collaborated 👏 with run_
frictionless to design a mashup
of the Agile and the 4Qs
frameworks.

>
The 4Qs is a holistic framework
for overall business success.
Agile is a speciﬁc approach to
software development.
The two frameworks are ✌
complementary and allow for
simultaneous 👍 adoption.

>
Where they overlap, the two
frameworks reinforce each
other. Where the scope is
diﬀerent, the 4Qs 💥 drive
Agile adoption and execution.

>
AGILE
SCRUM MASTER
OWNER
TEAM
THE
4Qs

>
> WHAT +
WHY
ROLES
OWNER
HOW
SCRUM TEAM
OWNER +
TEAM
COACH
SCRUM MASTER
AGILE

>
> WHO WE
SERVE
THE
4Qs
Q1
WHAT WE
SERVE
Q2
WHO WE
ARE
Q3
HOW WE
SERVE
Q4

>
AGILE, 4QS + SCRUM
OWNER
TEAM
THE
4Qs
SCRUM CYCLES

>
AGILE MASHUP WITH THE 4QS
PRODUCT
OWNER
(AGILE)
TEAM
(AGILE)
Q1 WHO WE SERVE
Q2 WHAT WE SERVE
Q3 WHO WE ARE
Q4 HOW WE SERVE

>AGILE WITH
MASHUP
THE 4Qs

>
Product owners have two ✌
responsibilities and the team
has only one responsibility.
Responsibility for return on
investment and reaching a
Quadrant 1-2 ﬁt sit squarely
with the product owner.

>
Neither the product owner nor
the scrum team is directly
responsible for Quadrant 3
‘Who we are’. Quadrant 3 is 🙌
shared. Like any person in the
organization, the team and
owner have equal opportunity
to 'share' the belief. However,
only the founder or CEO of the
company can establish a belief.

>
Quadrant 4 ‘How we serve’ is
not under the control of the
product owner, but instead is
the responsibility of the scrum
team. Quadrant 4 deﬁnes ☝
every interaction required to
create a customer.

>EXECUTION
DRIVE AGILE
THE 4Qs
4 WAYS

>
>01BEST PRACTICE
Make the product owner
responsible for matching the
customer’s problem with the
product, not salespeople.

>
This defies most organizational
design, which places 🤫 sales
directors as the Quadrant 1
custodian.
Making the product owner the
custodian of both Quadrants
will give them first-hand intel
and get the organization to a
👍 Q1-2 fit faster.
The product owner is
responsible for matching the
customer’s problem with the
product. This is because the
product owner is accountable
🤑 for return on investment.
To drive Agile, make the
product owner 👏 custodian
of Quadrants 1 + 2.

>
>02BEST PRACTICE
Allow product development to
be guided by the shared belief
of the company.

>
Quadrant 3 canvases shared
beliefs. Quadrant 3 encourages
🔔 founders and CEOs to
establish and share the belief.
If the team does not 💔 share
the belief of the CEO, the
eﬀectiveness of agile is
undermined.
Product development must be
guided by the shared belief of
the company. The quality 🌟 of
product development varies
depending on how well the
beliefs are shared.
The product owner is not solely
responsible for beliefs.

>
>03BEST PRACTICE
Make the scrum team
responsible for customer
experience, not the product
owner, and not marketing.

>
In most organizational design,
the marketing director is the
Quadrant 4 custodian.
However, to drive agile 👌
practices, the scrum team are
custodians of Quadrant 4.
The team is responsible for the
customer experience. Agile
decrees that the scrum team
possesses a high degree of ☝
accountability and autonomy
over ‘how’ the product is
delivered to a customer.
In the 4Qs, Quadrant 4 deﬁnes
how we serve a customer.

>
>04BEST PRACTICE
Keep sprint cycles short and
improve the agility of the
business.

>
Some cycles will drive down 💪
more friction than others. The
more improvements made in
a six month period, the greater
the chance that 🛍 sales
improve.
Shorter sprint cycles equate to
greater agility for the
business. The shorter the
sprint, the faster intel 🎓can be
gathered and acted upon
within each Quadrant. The 4Qs
drives Scrum by encouraging
product owners to program
tasks sequentially, and keep
tasks to 1-2 weeks.

>LET’S PUT
THE 4QS
TO WORK
IN YOUR
BUSINESS

>
>
Grab all the free stuﬀ
available online. We support
the community with content
updated daily.

>
>Create a picture of your 4Qs.
Assign staﬀ and add projects.
DOWNLOAD THE
4Qs WORKSHEET
POINT YOUR CAMERA
PHONE HERE
download me

>
>Videos demoing how the
4Qs applies to a diﬀerent
businesses.
CATCH 4Qs INSIGHTS
ON YOUTUBE
POINT YOUR CAMERA
PHONE HERE
subscribe now

>
I am personally available to help
you succeed 👌. When
you get stuck, you ping me
on Linkedin.

>
>RUN FRICTIONLESS
NOW FOR ONLY US$995
Lots of examples to help you
become a 4Qs expert.
buy the book

>SOON
SEE YOU
LISTENING +
THANKS FOR

>
Anthony Coundouris has a
decade of experience
consulting with tech and SaaS
startups. Brands include
salesforce.com, Google, SAP,
and IBM. He specializes in
designing sales systems. He has
consulted with ﬁrms in the UK,
Korea, Singapore, the
Philippines, and Australia.
LINKEDIN >

>
>
ABOUT US
run frictionless oﬀers services
to help founders and business
people overcome friction and
reach predictable sales.
Now the act of making a sale
does not depend on one or two
people, but is a liberalized
system supported by many
employees.
FIND OUT MORE >

>
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Agile mash-up with the 4Qs Framework. Mashup by Wouter Delbaere.

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