2. The Problem
2
Finding good roommates is difficult
Opposite lifestyles Incompatible views Scams, fake listings
and weird people
3. Our Solution
A platform for shared apartments and sublets:
connect renters with room seekers through their mutual Facebook friends
People from the same
social circle have
similar lifestyles
Mutual friends establish
trust, familiarity and security
Facebook login
ensures that real people
post real ads only once
3
4. Product Overview
4
1 2 3
See tenants from your
extended social circle first
Log in with
Facebook
Connect through mutual friend
5. NYC: Market Size
2.1M
Young Adults
600k
Students 250k
Apartment
Shares
Craigslist
230k
Sublets
1M
Professionals
300k
Artists
5
200k
Apartment
Sublets
Unique listings per year
6. Competitive Analysis
• Main competitor
• 75% redundant listings or scams
• no information about roommates
• short term rentals
• no scam and spam
• 15000 apartments in NYC
• 15% fees and 30% taxes
!
6
• long term rentals
• no scam and spam
• trust trough common friends
8. Initial Marketing Strategy
8
• renters: post listings on Rumr with one click
• room seekers: use Rumr to find a room
Targeted Facebook Ads
Email Craigslist Posters
• algorithm to automatically create Facebook ads
• personalized for each Rumr listing
• targeted to extended social circle of tenant
10. The Team
8
Ivo, CEO
George, CTO
Expertise: Software Engineering | Design | System Administration
Worked as agile software developer for 5 years
Developed front and back-end of 3 web-services
Taught college level programming
PhD candidate CS (Algorithms) at CUNY
Expertise: Problem Solving | Communication | Planning
Lead software developer in team of 4 for 3 years
Planned and executed medium sized consulting project in statistics
Fulbright Scholar / MSc CS ETH Zürich / PhD candidate CS at CUNY
Worked for IBM, SwissRe, Google
