In my short presentation of a economic issue I found, I am going to talk about three big companies, that offer us solutions for mobile connection, personal computers and other products and services, that make our lives easier. It would be unthinkable to give up a phone nowadays. It´s usual for us to be constantly reachable by other people. And we are used to be in touch with the world. And to guarantee us to have such possibilities many companies are competing for the market. Many years has Nokia been the number one, and most innovative, but not any more.
Found an article from businessweek.com, that was tittering about Nokia and Ericsson both dropping revenues. On April 22 and 23 Nokia and Ericsson reported their result. Both giants revenues were lower than estimated.T he first quarter was a comedown from the results posted by both Nokia and Ericsson in the final quarter of 2009. But aside from that, the companies are facing quite different situations. While the reaction from investors in both cases may have been overdone, the basic direction of movement reflects diverging realities.
Before starting to compare revenues, let´s have a brief overviews of the companies. The Nokia story begins in Finland. At first Nokia was a rubber business, 1912 was founded Finnish cable works, 1960 Cable Works establishes its first electronics department , selling and operating computers. 1981 began the mobile era. In 1992, Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history. 1994 Nokia Tune was launched. 2005 billionth Nokia mobile phone was sold ( in Nigeria)
Ericssons origins date back to 1876. From the opening of his repair shop for telegraph equipment , Lars Magnus Ericsson envisioned the great potential of phones, and also saw the need to improve the technical quality. Ericsson contributed to making Stockholm the world's most telephone dense city by the end of 19th century . Ever since, it has been Ericsson's firm conviction that communication is a basic human need. Ericsson is the only company in the world offering systems for all major mobile communication standards, actively promoting standardization and open systems. Ericssons headquarters are located, and the Board of Directors is seated, in Stockholm, Sweden. Ericsson offer s a range of mobile devices, including those supporting multimedia applications and other services allowing richer communication.
Before Steve Wozniak co-founded Apple, he was an electronics hacker. Together with other Steve, Steve Jobs, they started to sell their developed computers. 1977 Apple launched new computer model Apple II, which allowed to use colourful displey image. Their next innovative invention was computer mouse. Leaders of the company changed alot and in some time the company was doing quite bad, but as they found investors, they cahnged their goals and started developing new innovative products, that brought great success.
Now, as we know what companies we are talking about, lets move back to the article. As I previosly said, both companies (Nokia and Ericsson) are dealing with their revenues falling. Although their results wre not bad, they were lower than estimated. In the article was said “ It wasn’t so much the profit miss that spooked investors but falling average selling prices for phones, flat market share, and a slightly lowered forecast for operating margins this year. “ Nokia can’t seem to catch a break these days. Long the leader in mobile handsets, and still hanging on to one-third of the overall market, Nokia has been sent reeling by the success of the Apple iPhone. Apple made 22% more revenue on fewer units—and its profit margins were even more dominant(valdav ). It's not as if the Finnish giant hadn't been developing smartphones for years, or hadn't spotted the trend towards mobile services. Nokia was the one making wavw e s in 1996, with its Club Nokia download center for ringtones, screen savers, and other phone enhancements. But Apple, with its snazzy design, great timing, and unparalleled ability to rally software developers, has walked away with the market buzz in state-of-the-art smartphones and downloadable (and revenue-producing) apps. What about Ericsson? Far and away the dominant seller of mobile network equipment and services, the Swedish company has been on a roll since it bounced back from the horrorshow of the dot-com and telecom crash in the early part of this decade. But stiff competition in its business, especially from rising Chinese rival Huawei, is keeping prices down at the same time that recession-strapped mobile operators are holding back on spending . As for Nokia, its shares are likely to remain under pressure until it shows a clear turnaround. The truth is, being the volume leader with dominant market share outside the U.S. just isn't enough when you're facing a phenomenon like Apple.
In the Telegraph website there was an article that had put up a question- Is Apple using the iPad to take over the world? The launch of Apple's iPad highlights the challenge the company poses to rivals such as Nokia, Sony and Samsung iPad is and expansion of regular laptop. When Steve Jobs told the audience at Apple’s iPad launch in San Francisco that only his company could produce such a tablet computer, it wasn’t mere hyperbole. A multitouch interface and beautiful styling mean that the iPad is quintessential Apple, but when Jobs claimed only Apple could build it, he was right in a very practical sense, too: literally no major company owns the process of building such a machine as Apple does. And nor does any other company have the same control over retail - Apple’s network of dealers and its own Apple Stores ensure that the image of the brand is closely dovetailed with the products themselves. Apple seems to believe, as Google does, that the internet will, in future, be the gateway to almost everything consumers need to do . But Apple’s approach is unique: the company controls the hardware and with the iPad it is introducing a level of control to software that is unprecedented.
In conclusin I can say that Apple is in the movement to win the battle. Less and less we heare about Ericsson. Nokia can´t keep up with Apple. Apple has became new topic to talk about. Apple seems to be the most innovative company, as launchin new products, that can make life so much more conviniet. And as keeping eye on all programs, Apple products are using, they can offer a customer full service, and comapy it self doesn´t depend on anybody else. Centuries ago people walked to see eachother, or wrote letters, that reached the addressee after many days or weeks. Now, we can stay in touch with anybody we want, from almost everywhere we would like to. And thats not all, we can do so much more, than just usual talking by phone or chatting in messenger... And all we need for that, fits in our pockets or palms.
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