Live Your Brand: How to Personify Your Business
If you own a fitness center, you are in great physical shape. If you own an investment firm, you have invested wisely. Sometimes this is harder to do Let’s say you own a heating & air conditioning company ...or you own a paint store ...or you are a realtor. The point of living your brand is to showcase, in real time, the benefits of the product or service you are providing. Sometimes that proof can be made visible. If you are a car salesman, you may rotate the vehicles you drive around town so people get a better sense of the quality of cars on your lot. If you own a teeth whitening business, you may have a beautiful white, glowing smile. But there is more to it than that. There are more ways to show what you do than merely showing off your product or shoving your business card in people’s hands or inserting your company credo into every conversation. Living your brand starts with knowledge. Knowledge is one of the key factors that sets you apart from your competitors. VIDEO - MALCOLM GLADWELL Let’s for a moment take a step back and look at that statement. What does it really mean? Is it enough to know how to install cable or repair a computer? That’s certainly a job requirement ... but what else? -mozart When you give knowledge, it’s shared. http://www.you- tube.com/ watch?v=ammimNTfaG0 (purple cow/be remark- able) Communication Communication ManWolf Video car talk guys Do you speak your tribe’s language? seth godin tribe video What are you up against? Troll // Nay-Sayer // Know it All // Discount Hunter // Bad Childhood Troll Know it All Nay-Sayers Discount Hunter Bad Childhood HOW DO YOU DEAL WITH THIS? BE YOURSELF! Seth godin make your own path Knowledge Leads to Passion Leads to Communication Gogol Bordello video clip Contact SBDC at Shasta College sbdcmarketing@gmail.com www.sbdcsc.org 530.242.7630 LGH Marketing/Strategy leah@lghmarketstrategy.com www.lghmarketstrategy.com 530.410.1182
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Live Your Brand: How to Personify Your Business
- 1. Live Your Brand… or How to Personify Your Business
- 6. If you own a tanning salon, you are a lovely shade of mocha
- 7. If you own a fitness center, you are in great physical shape.
- 8. If you own an investment firm, you have invested wisely.
- 9. Sometimes this is harder to do
- 10. Let’s say you own a heating & air conditioning company
- 11. ...or you own a paint store
- 12. ...or you are a realtor.
- 13. The point of living your brand is to showcase, in real time, the benefits of the product or service you are providing. Sometimes that proof can be made visible.
- 14. If you are a car salesman, you may rotate the vehicles you drive around town so people get a better sense of the quality of cars on your lot.
- 15. If you own a teeth whitening business, you may have a beautiful white, glowing smile.
- 16. But there is more to it than that.
- 17. There are more ways to show what you do than merely showing off your product or shoving your business card in people’s hands or inserting your company credo into every conversation.
- 18. Living your brand starts with knowledge. Knowledge is one of the key factors that sets you apart from your competitors.
- 23. Let’s for a moment take a step back and look at that statement. What does it really mean?
- 24. Is it enough to know how to install cable or repair a computer?
- 25. That’s certainly a job requirement ... but what else?
- 26. -mozart
- 27. When you give knowledge, it’s shared.
- 32. Communication Communication
- 33. ManWolf Video
- 35. car talk guys
- 36. Do you speak your tribe’s language?
- 37. seth godin tribe video
- 39. What are you up against? Troll // Nay-Sayer // Know it All // Discount Hunter // Bad Childhood
- 40. Troll
- 41. Know it All
- 42. Nay-Sayers
- 43. Discount Hunter
- 44. Bad Childhood
- 45. HOW DO YOU DEAL WITH THIS? BE YOURSELF!
- 46. Seth godin make your own path
- 48. Knowledge Leads to Passion Leads to Communication
- 49. Gogol Bordello video clip
- 50. Contact SBDC at Shasta College sbdcmarketing@gmail.com www.sbdcsc.org 530.242.7630 LGH Marketing/Strategy leah@lghmarketstrategy.com www.lghmarketstrategy.com 530.410.1182