Branding among Industry Experts - Thought Leadership

1. Thought
Leadership Series
INTERACTIVE COMMUNITY MARKETING
®
Thought Leadership™
CUSTOMIZED EVENTS & PUBLICATIONS
Key What is it?
Benefits RP’s Thought Leadership™ panel service package is a customized
sales prospecting tool for companies that sell high-end products or
Low-key Prospecting services; for example, an accounting firm searching for hedge-fund
Tool… customized to engage
clients or a financial services firm looking to attract qualified candi-
your target audience.
dates.
Powerful Branding
Opportunity… achieved by
directly associating the brand How does it work?
with topics that matter most to
multi-cultural prospects.
This low-key prospecting tool uses a systematic and transparent ap-
proach to accurately identify key ‘hot’ topics of interest that qualified
Timely Primary Market panelists and their peers can debate at a ‘live’ forum. Panel discus-
Research Data... to help
guide multi-cultural strategic sions become both a scheduled event where company recruiters
analyses. can network ’live’ or over the web. They are also used to generate
an industry newsletter that summarizes key points of discussion for
Financial Tool... to evaluate invited prospects who could not attend the ‘live’ event. At both the
ROI from existing multi- event and the newsletter, the company brand is directly associated
cultural sponsorship with the key ‘hot’ topics and the corresponding panel of experts.
investments.
When to use it?
Companies that sponsor multi-cultural associations can leverage
their sponsorship investment by offering the members of each or-
ganization to participate in an RP Thought Leadership™ panel ser-
vice package. Not only will multi-cultural candidates benefit from
Research Pays, Inc. the ‘lively’ exchanges, but sponsoring companies can also network
One North Street
among the membership in a more efficient and effective manner.
Hastings on Hudson, NY 10706
Tel (914) 478-5900
Fax (914) 478-5908
www.ResearchPaysInc.com