Adhoc Mobile Platform

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Adhoc Mobile Platform

  1. 1. Alamo Asia presents SMS Based Advertising Using adhoc mobile as the platform
  2. 2. Advertising Integration Scenarios <ul><li>Deliver text ads within requested SMS/Alert </li></ul><ul><li>Deliver ads as trade for free content </li></ul><ul><li>Reward users with credits for free content for viewing ads </li></ul><ul><li>Promote WAP portals with ad hoc mobile to drive traffic </li></ul><ul><li>Advertise on WAP portals to drive opt-in and future messaging </li></ul>
  3. 3. Scenario 1 – Ads within SMS <ul><li>Include relevant ads as part of delivered text in response to request for info </li></ul><ul><ul><li>Case example: UK’s 118118.com (click to link to story) </li></ul></ul>User sends SMS Info Request User gets Info + ad in return Click Revenue event Click Revenue event To: 12345 Movie 90403 From TxtInfo: Mann Santa Monica 8 Running Man: 6:30 7:00 8:30 Superman: 5:00 7:00 9:00 Pizza by the slice: 1512 Third St, SM 310-555-55
  4. 4. Scenario 1 – Ads within SMS John’s Picks EOD: VRSN 19.20 AMZN 30.43 GOOG 388.24 Get WSJ mobile 4 wks free now click here Get Free Fries with Big Mac; click for coupon code Snowboard Sale Dates . ZJ’s 2619 Main St, 310- Suzuki Makes SUVs and Cars! Click for more info <ul><li>Exchange ads for free or subsidized alerts </li></ul>Subsidize subscribed individual text alerts Opt in to receive and view limited number of SMS ads in exchange for free alerts Click Revenue event Click Revenue event - OR - Your Sponsored 5pm Traffic Alert: HWY 405 15MPH from LAX to Sunset HWY 5 Traffic Hazard at Stevenson Ranch
  5. 5. Scenario 1 – Ads within SMS <ul><li>Summary: Include relevant ads as part of delivered text: </li></ul><ul><ul><li>In response to request for info </li></ul></ul><ul><ul><li>To subsidize subscribed individual text alerts </li></ul></ul><ul><ul><li>Free alerts in exchange for opt in views of limited number of SMS ads </li></ul></ul><ul><li>Ad content can include text, info such as location or phone number, or WAP links, etc. </li></ul><ul><li>Ads can be localized to information requested </li></ul>
  6. 6. Scenario 2 – Ads for free content <ul><li>Users must view ad to receive free content </li></ul>To: 12345 Free WP From FreeWallPapers: Go to Ad4Wallpaper for your free wallpapers! You know the Suzuki name and you’ve experienced it with your motorcycle – now move up to the Suzuki SUV or car! Ask for more information! Enter Email: Send To get wallpaper Downloading Wallpaper…. User see promo for free content in magazine, TV, website, etc; Requests free content via PSMS Gets SMS with link to ad page; clicks on link to launch WAP full page ad After viewing ad - receive free content *More revenue opp if user enters follow up info Click Revenue event ALAMO supports Email AND SMS follow ups
  7. 7. Scenario 2 – Ads for free content <ul><li>The system does not require users to opt in to receive additional info from advertisers to get to free content, but encouraging this enables more ad revenue </li></ul><ul><li>Options in implementation if content provider also manages the WAP site: </li></ul><ul><ul><li>Users can be offered multiple content options (e.g. different wallpapers to choose from) </li></ul></ul><ul><ul><li>The ad and content selection can be integrated into a single WAP page </li></ul></ul><ul><ul><li>Verification that user has not skipped the ad can be implemented through various methods – e.g. </li></ul></ul><ul><ul><ul><li>a multiple choice quiz that passes the user to content download only if answered correctly </li></ul></ul></ul><ul><ul><ul><li>Download access code buried in the text of the ad </li></ul></ul></ul>
  8. 8. Scenario 3 – View ads; earn points <ul><li>Users opt in to “Ad for content” reward program </li></ul>From AdPoints: Suzuki makes awesome SUV’s and cars! Find out more. Users pre-register and receive limited number of SMS ads each week; Click through on ads they like You know the Suzuki name and you’ve experienced it with your motorcycle – now move up to the Suzuki SUV or car! Ask for more information! Enter Your ID# Send You have just earned 12 pts towards more free content! You now have a total of 342 pts www.adpoints.com Accumulate points each time they view ad; points are redeemed for free content *More revenue opp if user info passed to advertiser After viewing ad – enter ID to be rewarded and receive more info Click Revenue event
  9. 9. Scenario 4 – Promote your portals <ul><li>Advertise your partners’ content with us </li></ul><ul><li>Link the ads directly to WAP portals to enable higher exposure and sales rate on these sites </li></ul>
  10. 10. Scenario 5 – Drive opt-in <ul><li>Advertise on your partner portals </li></ul><ul><li>User opt-in from the ads drive immediate and on-going messaging opportunities </li></ul>
  11. 11. More Ways to Monetize SMS <ul><li>THANKS! </li></ul><ul><li>www.alamoasia.com </li></ul><ul><li>[email_address] </li></ul>

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