1. +
Apple iPhones’ Usage
Around The World
Ho Chun Lok 13212680
Kwan Suk Yan 13206168
Yoong Ke Xin 13206001

2. +
Outline
a) Objectives
b) Background
c) Survey
d) Charts & Analysis
e) Survey Results
f) Conclusion

3. +
Objectives
To investigate into iPhone users and non-
iPhone users
To generate comments from iPhone users
To investigate into future mobile device
preferences of non-iPhone users

4. +
Background

5. +
Survey
 An online questionnaire conducted by Qualtrics
 14 questions in total, including multiple choices,
open-ended questions and ratings in scale
 Sent out survey link through Whatsapp  targeting
at smart phone users
 Collection of data within 7 days

6. +
Charts & Analysis
Most of the
interviewees
are students.

7. +
Charts & Analysis
Charts showing amount of personal income
> More than a
half of the
interviewees
earn 10k or
below a month.
> Around 30% of
them earn 10k to
20 k, only a small
group of people
earn 20k to 30k.

8. +
Charts & Analysis
People using iPhone
Among all
interviewees,
non-iPhone
users take up
a larger
portion.

9. +
Charts & Analysis
Samsung is the
most supported
brand within non-
iPhone users (53%)

10. +
Charts & Analysis

11. +
Charts & Analysis
Most non-iPhone
users prefer other
phone models than
iPhone from Apple

12. +
Survey results
0
1
2
3
4
5
6
7
8
9
10
Design of
iPhone
Battery of
iPhone
Siri function Processing
speed
Upper limit
Highest
Low
Lower limit

13. +
Survey results
Reasons why people do not use iPhone
a) Too expensive
b) No spare battery
c) Screen is too small
d) Prefer other system, eg. Android

14. +
Conclusion
 Apple, as one of the dominating brands of mobile devices, has
been generating generally satisfactory comments from its
users.
 However, when compared with other brands like
Samsung, Nokia or HTC, ratings of iPhones drop
 For example, a lot of people prefer Android system to Apple
system
 People have many other favorable choices of mobile device
other than Apple iPhones
 Therefore, the smart phone market around the world is still very
competitive