SlideShare a Scribd company logo
1 of 26
O N L I N E S H O P P E R S
B E H A V I O R D U R I N G
SEAONS
Increase in
Ecommerce
Purchases
+$16.6 Billion
INCREASE in
Ecommerce
after wining
68
+18 YEARS
A, B, C SEC
CAIRO & ALEX
INTERNET USERS
SHOPPED ONLINE LAST YEAR
Million
RESEARCH
SCOPE
19 Million
RESEARCH
SCOPE
+18 YEARS
A, B, C SEC
CAIRO & ALEX
INTERNET USERS
SHOPPED ONLINE LAST YEAR
13 Million
RESEARCH
SCOPE
+18 YEARS
A, B, C SEC
CAIRO & ALEX
INTERNET USERS
SHOPPED ONLINE LAST YEAR
10 Million
RESEARCH
SCOPE
+18 YEARS
A, B, C SEC
CAIRO & ALEX
INTERNET USERS
SHOPPED ONLINE LAST YEAR
3 Million
RESEARCH
SCOPE
+18 YEARS
A, B, C SEC
CAIRO & ALEX
INTERNET USERS
SHOPPED ONLINE L AST YEAR
SHOPPING
TENSION
INSTORE
DURING SEASONS
01/ Inconvenience
Shopping Tension
Instore During Seasons
CROWDED STORES
Summer Winter
LIMITED TIME
Back to school Pre-Ramadan
02/ Need for Inspiration
Shopping Tension
Instore During Seasons
Mothers Day
Valentines Day
02/ Value
Shopping Tension
Instore During Seasons
Price Transparency
Availability of new & premium
Sale Time
SHOPPING
SEASONS
Shopping SEASONS
Shoppers ranking top shopping season
Summer & WIINTER SALE01/
PRE-RAMADAN02/
BLACK & WHITE FRIDAY03/
BACK TO SCHOOL04/
MOTHERS DAY05/
JUMIA ANNIVERSARY06/
SHOPPING
PATTERNS
REGULAR Shopping
Online
In Store
Both
21%
55%
24%
Shopping Patterns
SEASONAL Shopping
Online
In Store
Both
28%
41%
31%
Shopping Patterns
ONLINE
SHOPPING PER
CATEGORY
Online Shopping TOP Categories
Appliances Health & BeautyClothing Shoes Technology & Gadgets
Buy MORE During Seasons
Buy LESS During Seasons
Availability
Convenient
Save Time & Effort
Information Availability
Good Offers
Expensive Products
Need To Try It Before
Buying
POPULAR
ONLINE
PLATFORMS
BY SEASON
Popular Online Platforms/Season
Summer & Winter Pre-Ramadan Black & White Friday
‘]
What TRIGGERS
SEASONAL
ONLINE
SHOPPING
01/
Avoiding busy and crowded
retail
02/
Compare between products
with least effort
03/
Discounts and promos
available online only
Why SHOP online
during seasons?
01/
Delivery time takes more
during seasons
02/
Not aware of online shopping
seasons timings
Why AVOID
shopping online
during seasons?
Brands that Succeeded
Developed relevant and
VALUABLE OFFERS to
address TIME-
SENSITIVITYFAST AND FREE SHIPPING
BEFORE THE WOLRD CUP
THANK YOU

More Related Content

More from robusta

More from robusta (20)

robusta's Company Profile 2020
robusta's Company Profile 2020robusta's Company Profile 2020
robusta's Company Profile 2020
 
Case Study: Distribution Wins by Mohamed Abdulaziz, CEO of Brimore
Case Study: Distribution Wins by Mohamed Abdulaziz, CEO of BrimoreCase Study: Distribution Wins by Mohamed Abdulaziz, CEO of Brimore
Case Study: Distribution Wins by Mohamed Abdulaziz, CEO of Brimore
 
Finding the Missing Mile by Ahmed El-Maghraby CCO of Fwrun
Finding the Missing Mile by Ahmed El-Maghraby CCO of FwrunFinding the Missing Mile by Ahmed El-Maghraby CCO of Fwrun
Finding the Missing Mile by Ahmed El-Maghraby CCO of Fwrun
 
Etsy 1.0: Getting Started by Ibrahim Shams, CEO of Kiliim
Etsy 1.0: Getting Started by Ibrahim Shams, CEO of KiliimEtsy 1.0: Getting Started by Ibrahim Shams, CEO of Kiliim
Etsy 1.0: Getting Started by Ibrahim Shams, CEO of Kiliim
 
Case Study: Saudi Logistics: New Market, New Opportunities by Ayman Alsanad C...
Case Study: Saudi Logistics: New Market, New Opportunities by Ayman Alsanad C...Case Study: Saudi Logistics: New Market, New Opportunities by Ayman Alsanad C...
Case Study: Saudi Logistics: New Market, New Opportunities by Ayman Alsanad C...
 
Building a Cohesive Omnichannel Experience by Sameh Abdelfattah from zVendo
Building a Cohesive Omnichannel Experience by Sameh Abdelfattah from zVendoBuilding a Cohesive Omnichannel Experience by Sameh Abdelfattah from zVendo
Building a Cohesive Omnichannel Experience by Sameh Abdelfattah from zVendo
 
From Classic to Digital Market Leader by Lars Zapf
From Classic to Digital Market Leader by Lars ZapfFrom Classic to Digital Market Leader by Lars Zapf
From Classic to Digital Market Leader by Lars Zapf
 
It's Time for E-Commerce to Grow: Developing an E-commerce Strategy & Managin...
It's Time for E-Commerce to Grow: Developing an E-commerce Strategy & Managin...It's Time for E-Commerce to Grow: Developing an E-commerce Strategy & Managin...
It's Time for E-Commerce to Grow: Developing an E-commerce Strategy & Managin...
 
Nudging Consumer Behavior by Martin Janzen from Simon Kutcher & Partners
Nudging Consumer Behavior by Martin Janzen from Simon Kutcher & PartnersNudging Consumer Behavior by Martin Janzen from Simon Kutcher & Partners
Nudging Consumer Behavior by Martin Janzen from Simon Kutcher & Partners
 
Winning with An Awesome Customer Experience in the Digital Economy by Girard ...
Winning with An Awesome Customer Experience in the Digital Economy by Girard ...Winning with An Awesome Customer Experience in the Digital Economy by Girard ...
Winning with An Awesome Customer Experience in the Digital Economy by Girard ...
 
realme: From New Player to the Fastest Growth!
realme: From New Player to the Fastest Growth!realme: From New Player to the Fastest Growth!
realme: From New Player to the Fastest Growth!
 
robusta Company Profile 2019
robusta Company Profile 2019robusta Company Profile 2019
robusta Company Profile 2019
 
VR Commerce: How can VR Help E-Commerce?
VR Commerce: How can VR Help E-Commerce?VR Commerce: How can VR Help E-Commerce?
VR Commerce: How can VR Help E-Commerce?
 
Ready-made E-Commerce: One-size Fits All?
Ready-made E-Commerce: One-size Fits All?Ready-made E-Commerce: One-size Fits All?
Ready-made E-Commerce: One-size Fits All?
 
The Tech Roadmap of E-Commerce
The Tech Roadmap of E-CommerceThe Tech Roadmap of E-Commerce
The Tech Roadmap of E-Commerce
 
The Digital Leap - Vodafone
The Digital Leap - VodafoneThe Digital Leap - Vodafone
The Digital Leap - Vodafone
 
Insights about Shopping and Retail Industry in Egypt 2018
Insights about Shopping and Retail Industry in Egypt 2018Insights about Shopping and Retail Industry in Egypt 2018
Insights about Shopping and Retail Industry in Egypt 2018
 
Omnichannel Cx Management by Mohamed Khattab - BTECH
Omnichannel Cx Management by Mohamed Khattab - BTECHOmnichannel Cx Management by Mohamed Khattab - BTECH
Omnichannel Cx Management by Mohamed Khattab - BTECH
 
Scaling infrastructure for campaigns
Scaling infrastructure for campaignsScaling infrastructure for campaigns
Scaling infrastructure for campaigns
 
Delivering Success
Delivering SuccessDelivering Success
Delivering Success
 

Recently uploaded

Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
Call Girls In Hsr Layout ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Hsr Layout ☎ 7737669865 🥵 Book Your One night StandCall Girls In Hsr Layout ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Hsr Layout ☎ 7737669865 🥵 Book Your One night Stand
amitlee9823
 
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
amitlee9823
 
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Call Girls In Bellandur ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Bellandur ☎ 7737669865 🥵 Book Your One night StandCall Girls In Bellandur ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Bellandur ☎ 7737669865 🥵 Book Your One night Stand
amitlee9823
 
Vip Mumbai Call Girls Thane West Call On 9920725232 With Body to body massage...
Vip Mumbai Call Girls Thane West Call On 9920725232 With Body to body massage...Vip Mumbai Call Girls Thane West Call On 9920725232 With Body to body massage...
Vip Mumbai Call Girls Thane West Call On 9920725232 With Body to body massage...
amitlee9823
 
➥🔝 7737669865 🔝▻ Bangalore Call-girls in Women Seeking Men 🔝Bangalore🔝 Esc...
➥🔝 7737669865 🔝▻ Bangalore Call-girls in Women Seeking Men  🔝Bangalore🔝   Esc...➥🔝 7737669865 🔝▻ Bangalore Call-girls in Women Seeking Men  🔝Bangalore🔝   Esc...
➥🔝 7737669865 🔝▻ Bangalore Call-girls in Women Seeking Men 🔝Bangalore🔝 Esc...
amitlee9823
 
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night StandCall Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
amitlee9823
 
Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...
Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...
Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...
amitlee9823
 
Vip Mumbai Call Girls Marol Naka Call On 9920725232 With Body to body massage...
Vip Mumbai Call Girls Marol Naka Call On 9920725232 With Body to body massage...Vip Mumbai Call Girls Marol Naka Call On 9920725232 With Body to body massage...
Vip Mumbai Call Girls Marol Naka Call On 9920725232 With Body to body massage...
amitlee9823
 
Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
amitlee9823
 
👉 Amritsar Call Girl 👉📞 6367187148 👉📞 Just📲 Call Ruhi Call Girl Phone No Amri...
👉 Amritsar Call Girl 👉📞 6367187148 👉📞 Just📲 Call Ruhi Call Girl Phone No Amri...👉 Amritsar Call Girl 👉📞 6367187148 👉📞 Just📲 Call Ruhi Call Girl Phone No Amri...
👉 Amritsar Call Girl 👉📞 6367187148 👉📞 Just📲 Call Ruhi Call Girl Phone No Amri...
karishmasinghjnh
 

Recently uploaded (20)

Midocean dropshipping via API with DroFx
Midocean dropshipping via API with DroFxMidocean dropshipping via API with DroFx
Midocean dropshipping via API with DroFx
 
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK
DATA SUMMIT 24  Building Real-Time Pipelines With FLaNKDATA SUMMIT 24  Building Real-Time Pipelines With FLaNK
DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK
 
Call Girls In Hsr Layout ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Hsr Layout ☎ 7737669865 🥵 Book Your One night StandCall Girls In Hsr Layout ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Hsr Layout ☎ 7737669865 🥵 Book Your One night Stand
 
Cheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 night
Cheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 nightCheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 night
Cheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 night
 
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
 
April 2024 - Crypto Market Report's Analysis
April 2024 - Crypto Market Report's AnalysisApril 2024 - Crypto Market Report's Analysis
April 2024 - Crypto Market Report's Analysis
 
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
 
Call Girls In Bellandur ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Bellandur ☎ 7737669865 🥵 Book Your One night StandCall Girls In Bellandur ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Bellandur ☎ 7737669865 🥵 Book Your One night Stand
 
Vip Mumbai Call Girls Thane West Call On 9920725232 With Body to body massage...
Vip Mumbai Call Girls Thane West Call On 9920725232 With Body to body massage...Vip Mumbai Call Girls Thane West Call On 9920725232 With Body to body massage...
Vip Mumbai Call Girls Thane West Call On 9920725232 With Body to body massage...
 
➥🔝 7737669865 🔝▻ Bangalore Call-girls in Women Seeking Men 🔝Bangalore🔝 Esc...
➥🔝 7737669865 🔝▻ Bangalore Call-girls in Women Seeking Men  🔝Bangalore🔝   Esc...➥🔝 7737669865 🔝▻ Bangalore Call-girls in Women Seeking Men  🔝Bangalore🔝   Esc...
➥🔝 7737669865 🔝▻ Bangalore Call-girls in Women Seeking Men 🔝Bangalore🔝 Esc...
 
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night StandCall Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
 
Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...
Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...
Call Girls Bannerghatta Road Just Call 👗 7737669865 👗 Top Class Call Girl Ser...
 
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
 
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...
 
hybrid Seed Production In Chilli & Capsicum.pptx
hybrid Seed Production In Chilli & Capsicum.pptxhybrid Seed Production In Chilli & Capsicum.pptx
hybrid Seed Production In Chilli & Capsicum.pptx
 
Vip Mumbai Call Girls Marol Naka Call On 9920725232 With Body to body massage...
Vip Mumbai Call Girls Marol Naka Call On 9920725232 With Body to body massage...Vip Mumbai Call Girls Marol Naka Call On 9920725232 With Body to body massage...
Vip Mumbai Call Girls Marol Naka Call On 9920725232 With Body to body massage...
 
Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
Call Girls Indiranagar Just Call 👗 7737669865 👗 Top Class Call Girl Service B...
 
5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed
5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed
5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed
 
👉 Amritsar Call Girl 👉📞 6367187148 👉📞 Just📲 Call Ruhi Call Girl Phone No Amri...
👉 Amritsar Call Girl 👉📞 6367187148 👉📞 Just📲 Call Ruhi Call Girl Phone No Amri...👉 Amritsar Call Girl 👉📞 6367187148 👉📞 Just📲 Call Ruhi Call Girl Phone No Amri...
👉 Amritsar Call Girl 👉📞 6367187148 👉📞 Just📲 Call Ruhi Call Girl Phone No Amri...
 

Phi Market Research: Seasonal Swings: Strategies & Pitfalls

Editor's Notes

  1. What makes online more convenient
  2. D