1. Facebook Global Pages
By
Roger Lobo

2. Definition
• Global pages allow a brand to develop a
marketing experience for specific regions
(Countries)
• These pages are used by brands to market
products to a specific country and stimulate
discussions in the country’s native tongue

3. Holiday Inn
• Holiday Inn is an upscale mid-
priced brand of hotels, formerly an
economy motel chain, forming part of
the British InterContinental Hotels Group (IHG)
• It is one of the world's largest hotel chains with
434,357 bedrooms and 3,414 hotels globally
• There are over 100 million guest nights each year,
globally.

4. How Holiday Inn uses Global Pages
Communicate brand
messaging to users in
local language
Promote local and
international
properties differently
in different countries