Sherwin Williams developed four new color palettes called Colormix 2013 based on extensive research into color trends. The palettes - Midnight Mystery, Honed Vitality, Vintage Moxie, and High Voltage - each reflect different mindsets and lifestyles. Midnight Mystery features dark, moody jewel tones mixed with Victorian and futuristic influences. Honed Vitality combines soft, natural colors inspired by nature. Vintage Moxie has a retro yet modern feel with bolder pastels. High Voltage contains bold, attention-grabbing hues inspired by the ocean and technology. The palettes blend opposing influences that attract attention across different design fields.
1. DCOTA COLOR MIX 2013 by Robin Lechner Designs robinlechnerdesigns.com
After a morning of collecting color swatches at DCOTA, I settled in for an afternoon seminar rich in
color, metaphors, interior design trends, and fashion influences.
Colormix 2013 was developed by Sherwin Williams, the result of extensive and ongoing research of
color. The efforts resulted in four distinct color palettes, reflecting diverse mindsets, lifestyles, and
design tastes. The seminar explored the trends and influences behind them.
Midnight Mystery: Dark, shadowy hues that are moody. The jewel tone’s Victorian aesthetic mixes it
up with the futuristic element inspired by menswear fabrics.
Honed Vitality: Time and nature blend together to create a soft palette, reflecting mineral deposits,
weathered shutters of rustic farmhouses, and sea-buffed stones. The hues are, at the same time,
chalky and organic.
Vintage Moxie: Hues that create a free spirited retro palette but with a modern edge. Pastels are a bit
bolder like semiprecious stones – citrine, peridot, and amethyst, set off by crisp neutrals.
High Voltage: The bold palette includes the iridescence of deep ocean sea creatures, the plugged in
hues of the new electric cars, and fashion that says “look at me”.
The new palettes are a synthesis of opposites or “dueling influences” as stated by Sherwin William’s
Alicia Chavarria. “Opposites attract us like never before, exerting a magnetic pull on the spectrum.”
You’ll gravitate to your favorite colors, but won’t be able to escape the influence that these hues have
on fashion and interior design.