1. THE PETCO SMACK DOWN
– NOT ALL PETS GET ALONG –
STAND OFF AGAINST DIFF ANIMALS AFTER HOURS
2. • Use character of animals that
already got some media to
collaborate with event. MARU
vs BRONXZOOCOBRA
(EX: DOG VS RABBIT | CAT VS SNAKE)
• It’s a smack down invasion of
video clips of the animals at
PETCO after hours.
• Staged fights. Tweets are the
audience rooting for a particular
fight. Staying on top of it by
posting tweets. This would
ultimately determine the
winner of the match.