2. • Describe the pain point you are alleviating
• Keep it crisp
• Show how your customers are impacted by the problem
• Give data or facts supporting your problem statement, if needed
• Do not be generic, vague, or grammatically complex
EXPLAIN THE PROBLEM YOU ARE SOLVING
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3. • What is the size of your market? Capture data points from credible sources
and mention them as sources on your presentation
• Carry out your own guesstimation exercise, if needed
• Your ideal customer and niche
TARGET MARKET
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4. • Overview of your product/service
• Describe how the solution can address the problems that you have outlined
• If possible, use real life examples to detail the solution to the problem
• Your value to the customers
• Your Unique Selling Point (USP)
• Any Patents/IP you have
• Stage of your product/service (ideation, validation, early traction, scaling,
etc.)
• Images, schematics, flowcharts and diagrams
YOUR PRODUCT/SERVICE
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5. • Who are your competitors (direct and indirect)?
• How are your better than these competitors and what is unique in your
approach?
• Note that absence of competitors is VERY rare, and you should be thorough in
your research if you think you have no competitors
COMPETITIVE LANDSCAPE
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6. • Furnish highlights from any survey conducted to show interest of users
• Give specific details of sales data or early adopters using your product, if any
• Highlight any milestones achieved by startup
MARKET VALIDATION
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7. • Specify a framework for generating financial income
• Identify different sources and channels of revenue
• Specify the pricing model being used and the price being charged to
the target customer
• Mention pricing slabs for different customer segments
• Compare your pricing with that of competitors, if needed
REVENUE MODEL
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8. • Specify how are/will you approach your target customer with
your product/service
• Highlight the uniqueness of your strategy when compared to your competitors
MARKET STRATEGY
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9. • Highlight the key founding/executive team
• Some details that can be highlighted:
• Name of the member
• Educational Background
• Professional Experience
• Division of roles and responsibilities
• If you don’t have a complete team yet, identify the key positions that
you will need to fill and why those positions are critical to company growth
TEAM
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10. • Talk briefly about your startup Financials – Sales forecast, Income statement
and cash flow forecast
• Overview of your costs
• Unit economics, e.g., revenue per customer
• Give a general overview of the financial data
• Mention significant assumptions made for forecast calculation
FINANCIALS
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11. • Quantum of fund required
• Type of fund required: Grant/Debt/Convertible Debenture
• Instalment-wise Fund requirement
• Breakup of fund deployment: Fund allocation to various activities such
as Marketing, Team, Product, etc. with a timeline of expenses
FUND REQUIREMENT AND DEPLOYMENT PLAN
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12.
13. • Letters of recommendation from stakeholders on their official letterheads
only.
• Pictures of prototypes, PoC, office facilities etc.
• Awards, recognitions by govt. or any other significant mentions
• Any other relevant information about your venture
ANNEXURE
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