The former CEO of Waterfield Group, Richard Waterfield is a member of the National Rifle Association (NRA). The NRA, through the support of members and donors such as Richard Waterfield, protects the right of American citizens to keep and bear weaponry through various lobbying and activism initiatives.

1. The NRA's Eddie Eagle Gunsafe
Program
Richard Waterfield

2. Introduction
 The former CEO of Waterfield Group, Richard
Waterfield is a member of the National Rifle
Association (NRA). The NRA, through the support of
members and donors such as Richard Waterfield,
protects the right of American citizens to keep and
bear weaponry through various lobbying and
activism initiatives.
While the NRA considers gun ownership a
fundamental right, it also recognizes the potential
danger which unsafe firearm storage poses for the
nation's youth.

3. Eddie Eagle Gunsafe Program
 The Eddie Eagle Gunsafe Program seeks to prevent
tragic firearm deaths by educating children ages 4
through 10 on what to do if they encounter a firearm that
has not been properly stored, whether it is found on the
street or simply sitting out in a home.
The program emphasizes four simple rules: stop, don't
touch, run away, and tell a grownup. The goal is to
reduce gun accidents by encouraging children not to play
with unattended firearms and involve adults in their
proper care and handling. The program's
anthropomorphic animal characters are never shown
touching a gun, and no statement is made regarding
firearm ownership or use over the course of program
materials.