Advanced Media Buying Part 1 of 3
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Advanced Traffic Getting Strategies
That Gets You Tons Of Traffic FAST!
Hey - just a quick reminder that the "Advanced
Traffic Getting Strategies"
If you want to learn how to get a lot of good traffic
fast - don't miss this training for anything.
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Advanced Media Buying Part 1 of 3
1. PA R T 1 O F 3
A D VA N C E D M E D I A B U Y I N G
2. THE AGENDA…
• Teach you how to get TONS of GOOD traffic
• This is a 3-part (advanced) training series
• Give you a HUGE edge over “other marketers” out there
• I want to hear YOUR SUCCESS STORY
3. T H E T R U T H Y O U N E E D T O K N O W…
• Traffic for your business is not EVERYTHING, but it’s as
important as oxygen for humans or the fuel for vehicles
• Most people overcomplicate “traffic-getting”
• There’s virtually UNLIMITED amounts of traffic
• No Such Thing As “FREE Traffic”
• Master Traffic = Write Your Own Paycheck
4. MILLION-DOLLAR TIPS :-)
• Dig Your Own “Well”
• Depend On NOBODY or ANYTHING for Traffic
• Position your business to work WITH THE SYSTEM.
Not Against The System. (internet is built on advertising)
• Master Paid Marketing & Media Buying
5. TYPES OF TRAFFIC
• Pay Per Click
• Affiliate Networks
• Offline Media
• Pay Per View
• Banner Media
• Traffic Exchanges
• Per Per Call
• CPA Media
• RSS Directories
• Email Newsletter
• Social Media
• JV Traffic
• Solo Ads
• Mobile
• Torrent Marketing
• Email Media Buying
• Content Syndication
• Podcasting
• Email Traffic Agencies
• Retargeting
• Viral Traffic Strategies
• SEO / Organic
• Video
• + MORE!
6. MEDIA BUYING
• One of the most stable & reliable traffic strategies
• Simply buying banner space on other web sites
• Used predominantly by ‘brand advertisers’, but technological
changes allowed direct response folks to enter the game
• Buy millions of banner impressions for pennies per thousand
• Generally done on a CPM basis (cost per 1,000 impr)
7. 3 TYPES OF BUYS
DIRECT BUY
I N T E R M E D I AT E
BUY
NETWORK BUY
8. DIRECT BUY
• Great for starters (ability to start small)
• Go directly to the owner of the website to buy ad space (no
middleman)
• Much cheaper price for banner inventory
• Build relationship with site owner
• Negotiate exclusive deals, pop up ads, even email drops!
9. FINDING PUBLISHERS FOR DIRECT BUYS
• Search “keyword + blog” or go directly to the publisher from
intermediary
• Research site to make sure it gets a lot of unique (fresh) visitors
• Contact website owner and inquire about buying banner ads
• Negotiate!
11. I N T E R M E D I AT E B U Y
• AWESOME for beginners & seasoned marketers
• Small ad networks that connect publishers with advertisers
• 100% Self-Serve platforms
• Advertisers with small budgets can buy ads at fixed monthly
or CMP rates, and even CPC (WAM Network, Exoclick)
• You know exactly where your banners are placed
• Great for research for potential Direct Buys :-)
12. I N T E R M E D I AT E A G E N C I E S
• WAMNetwork.com
• exoclick.com
• BuyAds.com
• BuySellAds.com
• AdOnion.com
14. BIG NETWORK BUYS
• Buy banner space across thousands of different websites
• Potential to scale is INCREDIBLE
• Can be “dangerous” if you don’t know your numbers
• Get positive ROI from Direct Buys and Intermediate Buys and
THEN scale BIG through Network Buys
15. BIG NETWORK - GOOD ADVICE :-)
• You typically need to sign an IO (Insertion Order / Contract)
• Make sure you have an “out-clause”
• Make billing off of your ad server’s numbers (your tracking)
• Always run even delivery (traffic comes fast and furious)
16. NETWORK BUYS - WARNING
• Major risk of a big loss
• You don’t get a lot of info on which sites your ads running
• Takes a lot of time to optimize
• This is a GOLDMINE strategy IF you know your numbers
and have a converting funnel
18. SUCCESS TIPS
( F R E E ! - T O D AY O N LY )
• Have something to sell (mass appeal is better)
• Do the research on the product (competition is GOOD)
• Know your market. Why people buy. What they buy.
• Keep your message congruent.
19. SUCCESS TIPS
( F R E E ! - T O D AY O N LY )
• Prepare your campaign for domination
• Start with 300x250 banner size
• Keep your banner placement above the fold if possible
• Start small (direct buys and intermediate buys) then roll out
• Make publishers and reps your ally
20. SUCCESS TIPS
( F R E E ! - T O D AY O N LY )
• Know your stats!!!!! (cpm, epc, cpc, cpa, lifetime value, etc)
• Start a spreadsheet and record your data
• Leverage this data on new buys
• Safe Average = .5% CTR
21. WHEN DOING BIG BUYS…
• Out-Clause - 24hr / 48hrs / 7 days
• Even delivery
• Frequency cap 1/24
• Pay based on your stats