ITS A CASE STUDY ANALYSIS..............

1. By
RHIT SRIVASTAVA

2. This case study is about generic project
management processes followed in a
multinational company for design and
market adaptability of silicon chips.
Silicon chip: a semi conductor device.
Semiconductor industry is very high
profitability and fast innovating company.
This industry close to 10% of world GDP.

3.  Products of semiconductor industry can be
categorize as:
 Memory chip
 Microprocessors
 Microcontrollers
 Commodity integrated circuit
 Complex system on chips
Market revolve around the demand of the customer.
What is SoC:
 Soc- system on chip
 An integrated circuit that integrates all components of an
electronic system, processor or computer into a single chip.
 Low manufacturing cost and higher reliability.
 Easily can replace multichip system.

4.  Project need and scope:
 Technological advancement
 Customer demand
Scope: development of software and hardware that control
microcontroller, microprocessor peripheral and
interfaces in parallel.

5.  Phase 1: marketing
specification and feasibility
 Phase 2: Detailed SoC
specification and architecture
 Phase 3: Soc design
 Phase 4:Prototype Preparation
 Phase 5: software drivers and
application development
 Phase 6: mass production and
development
INITIATION
PLANNING
EXECUTION,
IMPLEMENTATION
AND
CONTROLLING
CLOSING

6.  Technology was changing rapidly
 According to moors law : every 18 months chip
capacity doubles
 We have to develop it before any advance
technology takes its place.
 There was also constant pressure to reduce making
cost.
strategy used :
 Come up with some technical modifications which
reduced lots of production and cost.
 To reduce time and cost there was periodical
monitoring and controlling.
 Cost and time parameter are tracked through
software tools such as MS projects or web based
time login system.
PROJECT TIMING AND COSTING

7. To overcome design complexity the use
pre design components or platform is
preferred, maximizing reuse concepts.
To manage stake holder they have
adopted a proper and strong
communication management
Adequate documentation make their stake
management more strong.
Technology management and stake
holder management

8. Project risks and constraints:
 To meet time to market.
 To meet the budgeted cost.
 Technology development or acquisition.
 To manage scope change due to technology change.
 Procurement management:
 Design and quality assurance work is outsourced to
specialized designed and chip testers.
Quality Management:
 Quality management is very stringent for SoC projects as
market reputation of the company is at stake.
 These are done in a hierarchical manners in pre and post
silicon level with three main focused areas:
 Detailed Functionality
 Manufacturability
 Application

9. Specialized people for specialized tasks.
Team structure depends on skill
requirement.
To meet the strong time and cost
constraints effective communication is
necessary for fast decision making.
For effective communication and
coordination between all stake holder web
based project management information
system has been used.

10.  Need and scope of project should be define in
well manner.
 Pre identified Project risks and constraints
help to direct project in a best direction.
 Proper communication is need for faster
decision making
 Use of technology to reduce cost and time
 Hr management is very essential part.
 Procurement management can reduce risks.

11. Thank you